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Work Background
Data Analytics Ventures, Inc.Program Implementation Officer
Nov. 2022As a dedicated Program Implementation Officer for a loyalty rewards program, I offer extensive experience and proficiency in leveraging Customer Data Platforms (CDPs) like Antsomi CDP 365 and Braze. My role revolves around orchestrating email marketing campaigns that drive engagement and deliver measurable results for our loyalty program, Go Rewards. I am adept at segmenting member bases to ensure targeted and personalized communication, leveraging powerful tools such as Braze, Tableau, SQL Databricks, to extract insights and optimize campaign performance. My analytical, business management skills and attention to detail enable me to create highly effective segmentation strategies, ensuring that the right message reaches the right audience at the right time.
ShopeeSenior Marketing Lead
Sep. 2020 - Mar. 2022Taguig, National Capital Region, PhilippinesOnline Marketing Operations - Campaigns I manage a dynamic team of seven individuals responsible for receiving and implementing promotional set-up requests. My role involves designing efficient work trackers and establishing internal procedures that enhance teamwork and streamline operations. I utilize Microsoft Excel's pivot tables to track efficiency and growth on a weekly basis, ensuring optimal workload capacity and maintaining high standards of performance. By closely monitoring the progress of day-to-day tasks and the welfare of team members, I foster a productive and supportive work environment. Collaboration with internal stakeholders is key to achieving our functional goals, and I am committed to conducting yearly performance reviews and monitoring individual KPIs to drive efficiency and accuracy. Additionally, I oversee the accuracy of promotional prices on the Admin Tool for selected items and various promotions. My efforts contribute significantly to the success of major campaigns, including Shopee's Double-Day and Payday Sale events, by liaising with internal stakeholders and ensuring seamless execution.
Filstar Distributors CorporationBrand Marketing Specialist
Jun. 2019 - Sep. 2020I manage and oversee the brand marketing efforts for BIC® Stationery, BIC® Lighters, and Celebration Balloons. My role involves the conceptualization and implementation of comprehensive trade and eCommerce marketing programs and activities on platforms such as Lazada and Shopee. My experience spans across measuring the effectiveness and performance of marketing campaigns against KPIs, ensuring that all efforts are data-driven and results-oriented. I have provided strategic direction and hands-on execution for paid social media campaigns, including strategy development, campaign setup, and optimization. My expertise in planning and managing brand marketing budgets for advertising and promotional expenses has consistently driven impactful results. My role extends to managing the creative process for product design, such as the BIC Lighters' Usapang Pinoy Collection, as well as developing promotional materials and collaterals that align with brand guidelines. I work closely with key stakeholders, trade partners, suppliers, and agencies to ensure the success of all marketing activities.
Robinsons Retail Holdings Inc.Marketing Officer
Aug. 2017 - Sep. 2018I specialize in leading the conceptualization, implementation, and post-campaign evaluation of both thematic and minor marketing campaigns and events for apparel retail brands. With a keen eye for detail and a strategic approach, I ensure that each campaign aligns with brand goals and resonates with target audiences. I effectively prepare project budgets and quarterly cost summary reports, ensuring resources are efficiently allocated and campaigns stay within budget. In addition to budget management, I lead and organize the social media content calendar and production, ensuring that engaging and timely content is delivered across platforms. My collaborative approach involves liaising with key stakeholders, brand partners, and agencies to ensure the seamless execution and success of all marketing activities.
Megaworld CorporationMarketing and Strategic Partnership Intern
Feb. 2017 - Apr. 2017Quezon City, Philippines- Provided support in tapping small to large scale businesses for opportunities in Eastwood City
- Provided support in overseeing brand activations, events and fairs in Eastwood City
Miriam College Junior Marketing AssociationPresident
Aug. 2016 - May. 2017Miriam College, Quezon City
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