As a dynamic Program Implementation Officer with expertise in Customer Data Platforms (CDPs) like Antsomi CDP 365 and Braze, I specialize in driving data-driven marketing strategies to enhance customer engagement and campaign performance. Leveraging tools like SQL Databricks, Tableau, and Braze, I excel in creating and optimizing targeted communication through segmentation, A/B testing, and detailed Design of Experiments (DOE).
My professional journey is marked by an ability to manage diverse teams, oversee end-to-end campaign execution, and deliver impactful results. With a strong foundation in brand marketing, social media strategy, and budget management, I blend creativity with analytical precision to craft high-performing campaigns.
Proficient in streamlining manual processes and handling complex cohort management on Databricks, I am dedicated to innovation and operational efficiency. My goal is to empower teams, build productive work environments, and continuously elevate marketing performance.
Let’s connect and explore opportunities to drive meaningful customer experiences and measurable business growth!More...