AbbottCustomer Relationship Management Assistant Manager – Nutrition Advisor
May. 2023 - Dec. 2024Taguig, National Capital Region, Philippines• Managed and optimized the CRM system, overseeing day-to-day operations to ensure performance and reliability.
• Worked closely with IT and Dev teams to monitor the system, resolve issues, and recommend system upgrades.
• Ensured data accuracy, consistency, and completeness through effective data management and governance policies.
• Developed data quality reports and metrics to measure performance and identify improvement areas.
• Analyzed CRM processes, implemented best practices, and provided user training and support.
• Created and maintained CRM reports and dashboards to track KPIs, offering actionable insights based on data analysis.
• Collaborated with sales, marketing, and customer service teams to leverage CRM data for strategic decision-making.
• Led CRM system development and implementation projects, defining requirements and overseeing user acceptance testing.
• Played a key role in digital transformation initiatives, enhancing system capabilities to align with modern business needs.
• Provided regular reports and analysis to support client, marketing, and sales activities, including events and commercial reporting.