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Results Marketing e ComunicaçãoManaging Director
Jan. 2024Quais resultados você está buscando hoje? Automação com Inteligência Artificial: Maximize todo potencial da sua empresa com a nossa inteligência artificial sofisticada e desenvolvida especialmente para superar os seus desafios de negócio. Planejamento de Marketing e Comunicação: Estratégias precisas para alavancar sua empresa no mercado, usando dados e criatividade. Gestão de Redes Sociais: Amplie seu alcance e engaje mais clientes com nossa gestão de marketing digital mais eficaz. Campanhas de Publicidade Online: Impulsione resultados imediatos com campanhas de alta perfomance nos principais canais digitais. Criação de Marcas: Construimos toda identidade visual da sua empresa para fazer sua marca inesquecível para os clientes e no mercado. Criação de WebSites e Landing Pages: Desenvolvemos sites e landing pages que convertem visitantes em clientes efetivos e lucrativos. Porque somos uma Agência integrada à Inteligência Artificial? Como agência integrada à Inteligência Artificial, maximizamos eficiência, precisão analítica,
personalização do cliente e inovação contínua: Eficiência Otimizada: Automatização de processos para resultados rápidos e precisos. Personalização: Experiências customizadas para cada cliente, melhorando a satisfação e fidelidade. Análise Avançada: Insights profundos a partir de grandes volumes de dados. Inovação Contínua: Adaptamos às novas tendências e tecnologias para manter sua marca na vanguarda. Seja parceiro da Results!
Se você tem uma empresa na área de marketing, comunicação ou correlata, podemos formar parcerias estratégicas. Amplie seu alcance e potencialize seus resultados unindo forças com a Results. Juntos, podemos redefinir o sucesso no mercado. FALE COM A GENTE!
AstraZenecaDigital Executive Manager
Jan. 2022 - Dec. 2023Cotia, São Paulo, BrazilLed the omnichannel digital strategy and roadmap, creating best-practice digital assets that enhanced customer and stakeholder experience. Empowered brand teams with digital capability, advised on closed-loop marketing, and communicated digital insights and recommendations. Fostered alignment, knowledge sharing, and digital innovation with LATAM and International Commercial IT teams. Ensured compliance, service stability, and simplification of the digital portfolio. Main Achieved Results: Overall digital KPI performance exceeded target by 180% YoY, expanding digital brand presence and positioning launch products effectively. Grew social media channels by 32% YoY, reaching and engaging more customers and prospects.
Increased HCP database with new users, expanding potential market and leads. Led the implementation of the Hybrid and Digital Events Framework in LATAM, impacting HCPs' digital journeys and enabling remote engagement. Designed and implemented a lead generation strategy in social media, adding 15% of new HCPs and boosting conversion rate. Improved user experience across HCP portals through new features and tech enhancements.
Reshaped the digital assets policy and trained business units for aligned project execution.
AbbVieDigital & Multichannel Strategy Leader
Aug. 2018 - Oct. 2021São PauloLed all digital transformation strategies for the Brazilian affiliate, influencing and supporting directors and senior managers in building strong digital and omnichannel projects across Immune, Specialty, and Oncology franchises. Oversaw digital promotion, implemented the CRM process, and spearheaded disease awareness campaigns using social media and online advertising. Developed an online HCP education platform for mobile and web, incorporating digital journeys powered by AI and machine learning (email, SMS, chat, call center). Launched the "Digital School," an acceleration program partnering with Eretz.bio, Hyper Island, and Digital House to equip board members and leadership with the skills to leverage digital as a business advantage. Implemented new Remote Visit tools and Multichannel Cycle Plan technologies to seamlessly connect HCPs and sales forces throughout their journeys. Created the Digital and MCM Dashboard, a solution integrating multiple databases for monitoring and reporting on digital adoption. Recognized with 6 prestigious President Awards (3 Brazil, 2 LATAM, 1 Global) for delivering disruptive, results-driven projects.
IndegeneDigital Account Manager
Mar. 2018 - Jun. 2018São Paulo Area, BrazilEngagement with AstraZeneca client in LATAM & Brazil region and positioning Global Digital Factory as the ideal partner for the marketers to support promotional content production. Consultant with marketers and agencies on content design best practices. Developed a trusted advisor relationship with key stakeholders (internal and external), generating demand, providing technical assistance, and managing client expectations. Effective collaboration with an offshore production team to ensure, the timely and successful
delivery of digital solutions according to client needs and objectives.
NovartisCustomer Liaison Manager for LACan (Latin America, Central America, Caribbean and Canada)
Feb. 2016 - Dec. 2017Dublin, IrelandMultichannel Marketing Manager Digital in Transformation Services (Veeva, Salesforce) with a focus on efficiency of delivery, for brand managers at Global, Regional and Local levels, for all Novartis business divisions in the region LACan. Including the definition of the operational model, price structure, financial goals and team objectives. Management of 30 people in Ireland, India, Mexico, and Brazil. Owner of US$ 2 million budget. 1º place on internal awards for performance recognition, march/2017. Creative Services Team Manager for the internal agency in Ireland and India. Supported the transition of the former CoE team from Sao Paulo to Dublin: transfer of business model, workflow process, best practices, and facilitated the relocation of 4 team members and their families during August to December.
NovartisCreative Services Team Lead
Aug. 2015 - Feb. 2016Dublin, IrelandCreative Services Team Manager for the internal agency in Ireland and India. Strategy development manager for service delivery, including the definition of the operational model, price structure, financial goals and team objectives. Supported the transition of the former CoE team from Sao Paulo to Dublin: transfer of business model, workflow process, best practices, and facilitated the relocation of 4 team members and their families during August to December.
NovartisRegional Coordinator for LACan (Latin America, Central America, Caribbean and Canada)
Oct. 2012 - Aug. 2015São Paulo Area, BrazilCreator of the Creative Development Process and technical execution of digital promotional materials for LACan, within people management of 10 direct reports plus 12 outsourced resources. Directly interacted with regional marketing senior leadership to establish and maintain an effective promotional alignment. Supporting the Novartis products portfolio that conforms to regulatory standards for promotional materials and medical information. Along 3 years of operation, had delivered more than 500 projects for around 200 customers in LACan, with 60% cost reduction when compared to external agencies. The strong results from productivity and cost savings, leads the team to initiate the Creative Services Hub in Dublin/Ireland, in 2015.
incube S.A.Marketing
Sep. 2012 - Oct. 2012São Paulo Area, BrazilMarketing head for all digital communications.
Led the winaminute.com iPhone app go to market.
VivaRealSocial Media & PR Specialist
Apr. 2012 - Jul. 2012São Paulo Area, BrazilResponsible for all company digital communications oriented on the consumer, development of brand digital strategies: strategic planning and definition for digital marketing mix. Coordination of activities related to business dialogue with the user in social networks and other digital platforms, seeking for trends and construction of identity through mobile and digital marketing. I have managed public relations agency and PR strategy plan.
Bradesco CartõesSenior Product Specialist
Nov. 2010 - Jan. 2012São Paulo Area, BrazilPrimary responsibility was coordinating the “Pre.compensa Project” and the “Mobile Banking App” at the Digital Products department. Main activities: conceptual design and development of product features in web platforms, development of project plans to implement new features, analysis and improve business definition, design process and workflow, QA and approvals projects. Interface with different departments involved. I was responsible for the “Innovation Project” in partnership with Foursquare and Zynga Social Games. Main activities: market analysis, development of conceptual design and technical specifications for IT staff.
El viaje de OdiseoDigital Project Manager
Jun. 2010 - Oct. 2010Greater Buenos Aires, ArgentinaDigital project specification, ensuring performance, vendor and budget management.
Client: Natura Brasil.
LocawebCoordinator of Social Media and Revista Locaweb
Dec. 2009 - Jun. 2010São Paulo Area, BrazilProject leader for introduces the company into digital media such as Twitter, LinkedIn, Facebook, Flickr, YouTube, SlideShare and many others. Improved the Support Customer of the company on Social Networks, as such reduced 48% the complaints in services between September/09 and March/10. Responsible for implementing and monitoring the whole process of Locaweb Magazine, coordinating the development of each edition, carrying out market research for the assembly of staff and constant contact with journalists to review and approve articles magazine.
LocawebSenior Product Marketing Analyst
Jun. 2009 - Dec. 2009São Paulo Area, BrazilPlanning, improvement and measurement of advertising and promotional campaigns following the annual marketing plan, throughout the company's product mix. The main activities were to writing briefings, releases and informational materials for external communication, including product leave behind materials for events, blog and email contents, and many others. Member of the team that developed the Google AdWords marketing campaigns and planned media buying in web portals.
Alelo Brasile-Business Analyst
Feb. 2008 - Apr. 2009São Paulo Area, BrazilRestructuring the company e-commerce site, which in 2008 brought more than R$ 20 million in revenue and more than 4500 new business customers; Launch the first e-commerce of Vale Transporte, which has the potential to bring 500 new contracts per month for the company; Monitoring and analysis of sponsored links (Google AdWords) along with online media agency, defining strategies for converting campaigns to clients by e-Commerce; Specification, approval and improvement of the Direct Sales Channel of Visa Vale, build a contract system into web accelerating the entrance of new customers.
Alelo BrasilProduct Analyst
May. 2007 - Feb. 2008São Paulo Area, BrazilResponsible for market analysis to launch new products and services; Track benefits market to identify new business opportunities; Leadership of the development of product enhancements requested by the merchant area; Relationship (interface) with Banks and stakeholders; Improve a pilot project of new products, reaching efficiency and costumer’s expectations.
Alelo BrasilMarketing Analyst
May. 2006 - May. 2007São Paulo Area, BrazilTeam member of "Kit Electronic Billing" project as knew as "Nota Fiscal Eletrônica", which replaces the statement for digital documents, with planned ROI of more than R$ 1 million by year. Dec 06; Team member of e-Commerce Project, a solution of online sales on the Internet, designed with a VPL of over R$ 2,5 million in 36 months. Dec 06; Team member of "Merchant Search in Maps geo-localisation" project, improved on Dec 06; Delivering KPIs from Web Metrics Report (AdWords and Google Analytics).
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