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Work Background
InCommon®Vice President of Business Development
Dec. 2023New York City Metropolitan AreaBuilding Global Teams for Agencies and Brands
Ignitho TechnologiesSenior Advisory Consultant
Nov. 2022 - Feb. 2024New York City Metropolitan AreaWe help enterprises unlock the power of data and AI to innovate faster and deliver seamless customer interactions, actionable insights, and business growth for our clients. Our POD-based teams come with an AI led digital engineering foundation and the discipline in agile delivery, with expertise in data science, automation, integration, and product engineering.
We Are AmnetDirector Business Development Corporate Communications
Aug. 2021 - Mar. 2022At We Are Amnet, we work alongside Brands and Agencies delivering unmatched multi-channel creative production services across the globe. Our clients benefit from the commercial value, flexible resource, speed to market, clear, concise communication and unparalleled quality that we provide. This is all made possible by Smartshoring. Smartshoring is the effective use of the best talent wherever they may be. In today's global economy, Smartshoring has become essential for brands to stay competitive, increase profits and accelerate growth. We Are Amnet delivers exceptional creative production for advertising, retail, packaging and digital campaigns.
Xen.AIDirector of Business Development
May. 2020 - Nov. 2021Greater New York City AreaXen.AI, is an Artificial Intelligence (AI) research and development (R&D) organization with operations in USA and India. We offer AI and Data Science as a fully managed service and help our customers to develop innovative, customized solutions and transform their operations using Artificial Intelligence, Machine Learning, Deep Learning, Data Science and Open Source technologies. Our vision is to empower our customers with their digital transformation using Artificial Intelligence (AI), Data Science and Open Source technologies. Our mission is to augment our customers’ data intelligence through the development of innovative and customized solutions and services using Artificial Intelligence (AI), Machine Learning (ML), Deep Learning, Data Science and Open Source technologies.
Nu-Age Managed ServicesDirector Of Business Development
Jun. 2019 - May. 2020Greater New York City AreaToday’s IT security risks are dangerous, dynamic and expensive — especially for businesses who don’t have the right security in place. Businesses need and deserve the best security for modern threats at the lowest total cost of ownership. Learn more about NAMS SOC.
Through managed technology solutions, organizations can focus on customers, innovation and operations while transferring the responsibility of monitoring network performance to a trusted, reliable, flexible team of experts. Learn more about NAMS NOC and Help Desk.
With NAMS colocation services, we host your equipment in our data centers. We provide the data center infrastructure to run your operations, including space, power and bandwidth, managed services, application support as well as granular monitoring of all infrastructure
NAMS Cloud services enable agility, speed and nimbleness. Explore applications built on cloud delivery models such as infrastructure as a service (IaaS), platform as a service (PaaS), containers as a service (CaaS).
NAMS provides a specialized team of developers and architects who bring depth, value and commitment to every client relationship
NAMS provides certified innovative technologists to support mission-critical Web infrastructures, applications, security and processes to allow you to focus valuable IT resources on core business activities
Romanoff Consultants - Marketo Premier PartnerPrincipal Market Strategist
Sep. 2018 - Feb. 2021Greater New York City AreaRomanoff Consultants is a global consulting services company specializing in Marketo, Marketing automation tools and integrations, and business performance consulting.
MarketoSr Director, Global Advertising Agency Alliances
Jan. 2015 - Dec. 2016Greater New York City AreaMarketo is the leader in digital marketing software and solutions. Digital, social and mobile technologies have forever altered the way organizations and marketers need to interact with people. Organizations need to engage with people in order to build meaningful and personalized relationships. We call it engagement marketing. We are 100% committed to making marketers successful today and tomorrow, and have proven ourselves as the technology innovators in this rapidly evolving digital world. Responsible for partnering with major Agency Holding companies.
eMediaTRADEVP Business Development/Professional Services
Sep. 2012 - Jan. 2015Greater New York City AreaWe created the Transactional Intelligence Engine for Google TV Ads and are powering AT&T Adworks and ITN. We built the bulk buying systems for TelAmerica. We have the technology to build targeted cable ad networks making linear television more like digital. Interested in implementing a cutting edge platform or exchange for buying and selling linear or advanced television? We are launching AdCore OneView a workflow product for Network Television that automates the process from RFP through As Runs.
TruEffectSVP, Agency Partnerships
Apr. 2011 - Jun. 2012New York, NYTrueffect is a real-time customer intelligence platform. Our patented First Party advertising technology provides unmatched display media intelligence and performance, served directly from the domain of the advertiser. This is a fundamentally different approach that drives customer acquisition and retention through powerful tools and robust, accountable metrics that leverage the Advertiser’s own data.
Opened our New York office. Responsible for sales and business development. Working with major agency groups, advertisers and vendors to demonstrate the value of Trueffect. Responsible for identifying, negotiating, closing sales and developing partnerships that will drive revenue, and long-term growth.
Canoe VenturesVP, Agency Systems Integration
Jun. 2009 - Apr. 2011Worked with Agencies, Cable Networks and their vendors to ensure that the advanced advertising products we created would work in the exisiting ecosystem.Educated agency buying, billing and traffic groups about new Interactive TV and VOD offerings. Organized committees to develop workflow standards for Interactive Television and VOD.
Cognizant Technology SolutionsAdvertising Domain Lead, CIME
Jan. 2005 - Jul. 2009Manage the Advertising and Broadcasting Client Business Unit, with particular focus on maintaining and improving client relationships and sustaining profitability through hands-on P&L management. Ensure timely, on-budget delivery of products and services. Build the advertising domain for communications, entertainment, information, and media verticals to initiate new revenue streams. Develop new segment offerings and plan go-to-market strategy including vendor alliances and major promotional campaigns. Collaborate with the Marketing Department on the creation of collateral for new products and services.
Media Consulting ServicesFounder & Principal Consultant
Jan. 2001Greater New York City Area-Work with start ups and existing companies to form a solid foundation for new business development through introduction of emerging technologies and optimization of existing capacity. -Overhaul sales and marketing activities to better serve client goals of delivering superior service with a maximum return on investment.
-Connect tech companies with key decision makers at agencies and media companies
-Develop content, partnership and go to market strategies.
DareSr VP Marketing
Jan. 1996 - Dec. 1999Joint venture of Donovan Data Systems and Encoda that enables agencies and television representatives to send orders and make goods and revisions electronically. Senior Vice President of Marketing
Marketed the DARE solution to agencies nationwide and worked closely with vendors to integrate the solution into existing products. Directed product rollout and training for trading partners. • Conducted user group meetings as a means to identify and enforce business practice guidelines for all partners.
EncodaVP Advertising Commerce
Jan. 1996 - Dec. 1999Managed all activities for new product Spotdata, the industry’s first electronic invoicing portal. Orchestrated and facilitated industry forums and discussions across the country to introduce and then sell the concept of electronic invoicing on the cutting edge of major industry changes. Launched electronic invoicing in major US markets. Coordinated with software partners to design an effective interface with existing software products. • Grew customer base from 0 to 800+ stations and 200 agencies.
• Teamed with industry organizations such as the American Association of Advertising Agencies (AAAA) and the Television Bureau of Advertising (TVB) to incentivize the transition to a paperless workflow through benefits for early adopters.
• Leveraged agency relationships with their television stations to sell product through education about its benefits.
• Guided newspaper credit managers in key markets through the transition to electronic invoicing.
NCCSVP AMS
Jan. 1991 - Dec. 1996Oversaw nationwide sales and marketing for a startup division of an established cable representative company. Successfully marketed company products to media directors, and buying supervisors of the top 50 agencies in the country. Established CableTrack as an industry standard through strategic industry alliances.
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