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Work Background
Self EmployedMarketing Strategy Consultant
Jan. 2023WarszawaCreative, innovative and insightful manager, with a demonstrated proven 10 plus years of successful results in brand & product creating, executing and strategy planning in fast developing industries in e-commerce environment. Consulting for entrepreneurs and startups, guest lecturer.
- Guest lecturer in Via moda
- Audit of marketing activities (including e-commerce, target group, pricing strategy, tool, image, budget) Analysis of implementation activities, examination of market opportunities and identification of the most powerful solutions. - Building a product development strategy for the American market
- Audit of brand activities (including web performance, marketing, identity, customer service)
- Rapidly gain insight into customers' business environments to identify strengths, weaknesses, and areas for improvement - Coordination of marketing activities and developing strategies. rebranding
MISOUI & Svenge, Sustainable brand, European Union Project Marketing & E-commerce Director
Jan. 2012 - Jan. 2023 Warsaw- Creating, implement and executing business plan & forecast for e-commerce international business
- Opening new online stores
- Developing and implementing marketing strategy, sensitized to swiftly changing trends and market demands
- Create, implement and analyze marketing strategies, including brand programming, philanthropy, promotions, online campaigns that drive awareness, buzz and business
- Configured sites and CRM based on detailed specifications, ensuring seamless integration and functionality
- New market expanding, developing distribution chains (in USA, Australia, Germany, Switzerland Singapore, Japan) - Manage external agencies, IT teams, customer service and social media coordinators
- Signing and negotiating international agreements Implemented assets on eRetailer platforms, addressing gaps and ensuring seamless integration.
- Conducted SEO analyses and presented findings and recommendations to clients to improve online visibility and performance.
- Monitored project budgets, identified potential risks, and implemented actions to ensure timely and quality project delivery
- Coordinating the work of agencies and specialists in social media, SEO, Online Marketing. Developing the E-commerce network
- Recruiting a new team
CafardiniBrand Manager - Future Strategy Formation
Apr. 2011 - Dec. 2011- Contributed actively to the overall product development backlog by providing insightful feedback on areas that could be improved to better meet client needs.
- Strategy implementation, analysis, summary Management of advertising and marketing campaigns, budget planning
- Ideated solutions to streamline and enhance business processes, contributing to increased efficiency and client satisfaction.
- Analyzing competitors' activities
Wydawnictwo ZwierciadłoDeputy Fashion Editor-in-chief
Jan. 2008 - Jan. 2011Warszawa, woj. mazowieckie, Polska- Support editorial team with story ideation, visuals, trends and themes to drive the artistic vision
- Establish the visual standards for apparel editorial merchandising
- Contribute ideas on the creative direction - styling, trending, location ideas, mood borads, model selection, makeup
- Stay current. Monitor fashion market daily/weekly, keep up-to-date on new brands, fashion news, fashion shows
- Producing photo shoots from location search, hotel arrangements, location vehicles, and permits to catering. Continually searches and contacts locations globally for potential photo shoot locations.
- Manages talent sourcing, rate negotiation and bookings of all outside talent involved in the photo shoot
- Responsible for managing all invoices associated with photo shoot, working with finance for payment, and reconciling all invoices against each shoot to balance the budget. Handles payment of fees and expense reports associated with all photo shoots. - Produces for miscellaneous projects such as studio photography, outdoor photography, international shoots.
- Professional relationships with brands in London, Milan, Paris.
Viva Music Television now part of Viva (now part of Viacom)Senior Content Editor & Junior Producent
Jan. 2006 - Jan. 2008Warszawa, woj. mazowieckie, Polska- Write, assign, edit and prepare content for Showrunners
- Work directly with Directors, Producers and Tv Crew - Schedule Interviews with personalities, talents, and other program guests
- Contribute to and participates in short- and long-term development of the publishing program
- Work directly with author, agents, and all in-house departments
- Manage and coordinate editorial production and publication schedules
- Post-production; scripting; supervising all creative aspects of audio and video post-production
Jig Saw LondonStyle Consultant
Jan. 2004 - Jan. 2005London, United Kingdom
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