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Work Background
NielsenIQAPAC Regional Director
Sep. 2024Singapore
GoogleRegional Head, SEA and Vietnam: Google Customer Solutions
Jul. 2022 - Jun. 2024SingaporeLead the GCS SEA Mid Market team, overseeing 14 x Account Strategists and Managers across 5 countries with a USD $163m annual business. Developed strategic sales plans, conducted Quarterly Business Reviews, and facilitated collaboration with Product and Sales Support teams. Represented Google at industry events and served as a liaison between internal stakeholders and the sales team. Achieved notable results including: - (+)10% YoY growth in the second half of 2023 post-Q2 strategy adjustment
- Securing promotions for 2 x team members
- Pioneering Vietnam's "Business Messaging" initiative (SEA Addressable opportunity USD $100M annually)
- Revitalising Thailand business with +38% YoY growth in one quarter.
GoogleCountry Head - Vietnam | Google Customer Solutions
Apr. 2021 - Jun. 2022SingaporeAs Vietnam Country Manager for GCS, I oversaw Agency and Mid Market teams, with a dotted line to the Vietnam Scaled and Vendor business, managing a USD $69m annual business. Facilitated quarterly business reviews with key clients and led talent development efforts. Represented GCS Vietnam in strategic meetings, collaborating with Google's Large Customer Team (LCS) to enhance business performance and digital ecosystem. Achievements include:
- Steering the team through Vietnam's COVID lockdown with 118% revenue attainment
- Identifying a USD $76m opportunity in Conversational Commerce and executing on a GTM Strategy
- Diversifying the Export program, injecting USD $10m annually into the business.
GoogleHead of Sales - Direct Business VN | Google Customer Solutions
Oct. 2019 - Apr. 2021SingaporeIn my role as Head of Sales for GCS Vietnam's Vendor, Scaled, and Mid Market divisions, I manage a USD $136m annual business alongside a skilled team of 14 x Account Strategists & Managers. My primary focus was on achieving robust double-digit growth and ensuring the team consistently met sales targets, which resulted in promotions for two team members. I'm consistently vigilant in identifying emerging markets and shifts, staying abreast of new products and competitive dynamics, which helped identify and launch the Vietnam Export (Print on Demand) program. This program opened up a new revenue source, strengthen Google's brand within the Export community and helped secure SEA's first Joint Business Partnership within the Print on Demand space (tripled their annual spending to USD $4m.). Other achievement under my leadership include spearheading the 2020 Vietnam hiring initiative (Project Rise), which helped recruit and onboard 13 Account Strategists within a year.
GoogleSales Manager - Scaled Business VN | Google Customer Solutions
May. 2018 - Sep. 2019SingaporeAs Sales Manager for the Vietnam Scaled program within Google Customer Solutions (GCS), I drove significant growth and operational improvements. Starting with a team of 1 x Account Strategist, I expanded it by recruiting 5 more within 12 months, achieving a USD $33m AAR. Additionally, I spearheaded efforts to accelerate SMB Onboarding for Google My Business through strategic partnerships and internal education initiatives, resulting in the successful migration of 15K merchants within 3 months and reducing verification time from 2 weeks to mere minutes. These accomplishments led to the promotion of one team member.
Shopology Pte LtdExecutive Director
Jun. 2017 - May. 2018Singapore
KantarGlobal Account Director
Sep. 2016 - Jun. 2017SingaporeHOME TO THE WORLD'S LEADING RESEARCH, DATA AND INSIGHT BRANDS
NielsenAssociate Director - Consumer Packaged Goods
Dec. 2014 - Sep. 2016Singapore
NielsenSenior Manager - Retail Measurement Services
May. 2012 - Dec. 2014Singapore
Aspire Brands Pty LtdNational Sales Manager
Sep. 2009 - Dec. 2011Melbourne, Australia
Visy GlamaAccount Manager
Jan. 2008 - Dec. 2009
L'Oreal AustraliaNational Account Manager
Jan. 2004 - Dec. 2008Melbourne, Australia
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