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Work Background
Managing Creative Director
Clarity DecodedManaging Creative Director
Mar. 2017Los Angeles Metropolitan AreaBuild your dream. Full-service go-to-market. Brand strategy, advertising, content, design & packaging. ClarityDecoded.com
Creative Director
21ROCSCreative Director
Mar. 2017 - Apr. 2022Los Angeles, California, United StatesProper cocktails in a can. No bartender required. 21ROCS.com
Creative Director
RPACreative Director
May. 2015 - Feb. 2017Los Angeles Metropolitan AreaLed creative development for the 2016 Honda Civic launch that led to record breaking sales, up 20% from the prior year. Lead creative development for the 2017 Honda Ridgeline launch work that drove sales of 6,000 units in the first 6 weeks of availability.
Creative Director
The Barbarian GroupCreative Director
Oct. 2014 - Apr. 2015New York City Metropolitan AreaCreative lead for the Pepsi account. Oversaw all digital development for Pepsi including the 2014 Super Bowl Campaign.
VP, Creative Director
AereoVP, Creative Director
Sep. 2013 - Oct. 2014Greater New York City AreaAereo set out give America a modern choice with television. The product, packaging, advertising and experience needed to come a long way to get there. Working closely with the CMO and CEO, I built a lean design department, got the marketing nailed, kicked off production on the first big campaign, grew subs 40%. Unfortunately the Supreme Court case brought it to a halt.
Co-Founder, Creative Director
TIME SlippersCo-Founder, Creative Director
Jun. 2013 - May. 2015New York City Metropolitan AreaFashionable slippers designed for High-Performance Relaxation™ We developed this product from the ground up to deliver on the brand promise of "high performance relaxation". We used yoga mats for insoles. The leather was sourced from golf-glove leather suppliers. The rubber was chemically restructured to be flexible, not hard like most shoes. And we elimated laces, and swapped them out for elastic bands that hug your feet. Once we developed the product, we got this going with a Kickstarter campaign. TimeSlippers.com
Co-Founder, Chief Executive Officer
Prometheus SpringsCo-Founder, Chief Executive Officer
Jun. 2008 - Sep. 2013Greater New York City AreaBuilt an organic ready-to-drink health drink from scratch and led it to national distribution.
Art Director
Wieden + KennedyArt Director
Jan. 2007 - Dec. 2008NYC, London, PDXRepresented the NYC creative team within the global network in pitches and brainstorms. Instrumental in pitching and winning $300MM+ of new business internationally Clients included: • ESPN • NOKIA • Sharp • Frontline SMS • Jordan • Nike
Interactive Art Director
Crispin Porter + BoguskyInteractive Art Director
Jan. 2004 - Dec. 2007Miami, BoulderDeveloped several award winning campaigns that broke all kinds of sales records for: • MINI Cooper • Volkswagen • Domino's Pizza • Gap • Burger King • Virgin Atlantic • Coke Zero • Google • Miller • Maxim • Shimano

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