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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🏦100%
Finance
Geos
🇧🇷33%
Brazil
Work Background
Mahalo VenturesCFO - Chief Futurist Officer
Mar. 2024Porto Alegre, Rio Grande do Sul, BrasilThe Chief Futurist Officer role represents a strategic appointment within an organization, tasked with the analysis of trends, forecasting potential shifts, and preempting the company's future requirements. The CFO leverages both internal and external data and insights to pinpoint market opportunities and impending challenges. Furthermore, this role collaborates closely with various departments to forge innovative strategies, thereby ensuring the organization is well-equipped to tackle future challenges.
KingHostGeneral Director
May. 2019 - Mar. 2023Porto Alegre, Rio Grande do Sul, BrasilSince KingHost's acquisition by Locaweb, I drove the strategic and operational growth of KingHost. My main focus was to exceed all annual goals - with results that consistently exceeded expectations! Additionally, our efforts focused on reinforcing the company culture around our values, including but not limited to trust, commitment, simplicity, excellence, integrity, and gratitude. Recently, we took those up a notch through initiatives designed to take team agility capabilities further still. As a subsidiary of a publicly-held company, I was committed to complying with Locaweb's compliance and governance, as well as ensuring market deliveries related to KingHost's operation. Even after the Covid-19 restrictions, our eNPS, GPTW score, and culture continued to grow and strengthen, indicating that our training actions in culture, leadership (KingLeader), and agility were effective and successful.
Giga InternetFounder
Aug. 2012 - Nov. 2018Porto Alegre, Rio Grande do Sul, BrasilWireless internet provider established in the busy metropolitan region of Porto Alegre and the south Mountain Region (Canela and Gramado/RS). Served residential customers (wireless access), business customers (wireless access) and other internet providers (with internet traffic via fiber and radio). Through hard work and innovation, we rapidly expanded the customer base from 100 to 4,000 before being acquired by Adylnet through a strategic M&A.
KingHostCEO
Apr. 2006 - Apr. 2019Porto Alegre, Rio Grande do Sul, BrasilAs Facilitator of continuous growth, I am passionate about tap into people's potential and developing a holistic approach to workplace success. Together with the leadership team and human resources manager, we have leveraged collaboration and agility across departments to create an enviable culture that yields amazing results. Our company pioneered the use of a business partner to accelerate team development. After a lengthy journey of 12 years, we have achieved financial break-even in April 2018 with a final EBITDA of 35%. GPTW achievements as the best company to work for in Rio Grande do Sul, in Technology and in Brazil: 2022: GPTW Technology 25nd | GPTW Rio Grande do Sul 6th | National GPTW 28nd | FIA grade 92
2021: GPTW Technology 22nd | GPTW Rio Grande do Sul 5th | GPTW Woman (under 10) | National GPTW 22nd | FIA grade 87
2020: GPTW Technology 18th | GPTW Rio Grande do Sul 4th | GPTW Woman (under 10) | National GPTW 18th
2019: GPTW Technology 33rd | GPTW Rio Grande do Sul 14th | GPTW Woman 5th | FIA grade 82
2018: GPTW Technology 13th | GPTW Rio Grande do Sul 6th | National GPTW 22nd | FIA grade 88 | Among the 150 best in Brazil by Você S/A
2017: GPTW Technology 13th | GPTW Rio Grande do Sul 3rd | FIA grade 90 | Among the 150 best in Brazil by Você S/A
2016: GPTW Technology 65th | GPTW Rio Grande do Sul 19th
2015: GPTW Technology 71st | GPTW Rio Grande do Sul 24th More details in Wikipedia page for KingHost.
KingHostCOO
Apr. 2006 - Mar. 2014Porto Alegre, Rio Grande do Sul, BrasilAs the Technical Operations Manager (and CEO, and CMO), my priority was to upgrade and improve our company's administration system. This included enhancing billing processes, payments systems and back office operations - all using Perl + PHP with Mysql databases for high availability (HA). I also tailored the self-monitoring Sinapse platform (Perl+PHP) so it could detect and instantly protect against any DDoS attack by leveraging BGP rulesets as well as stateless firewall scripts. An internal messaging service was created in house in order to maintain control over a vast network of 3000 servers. One of the main goals was the creation of a control panel for customers to manage their websites, a counterpoint to other competitors in the market, which use third-party solutions (like cPanel/Plesk), which bring an added cost to their operations. Our panel, initially created by me, has been improved over the years by other employees. With the introduction of open source software Asterisk since 2007, I implemented digitalization of our phone system. This allowed us to reduce costs on 0800 and mobile calls while having unlimited extensions in order support additional growth - also an extremely helpful advantage during a pandemic where remote work was essential! In only 3 days after this decision, all staff were able to connect via VPN with ease for continued productivity from home.
KingHostCMO
Apr. 2006 - Oct. 2011Porto Alegre, Rio Grande do Sul, BrasilWhen I first started KingHost (2006), I was almost alone in leadership. It seemed like an impossible task to make the business successful with just me at the helm. Despite this, I was determined to make it work and set out on a journey of learning and experimentation. My initial focus was on growth marketing strategies such as email marketing, adwords campaigns, and a lot of SEO optimization. If it counts, there were also some innovations here, such as the printing at home of thousands of pamphlets and envelopes sent by mail to registered domain owners in Brazil (in addition to the development of the system for data collection), as well as the sending of pamphlets by FAX for corporate customers. Through hard work and dedication (and some luck!), these strategies paid off—our growth increased by three digits within our first few years! Plus, we were able to gain invaluable insights into how different strategies could be used to better understand our customers’ preferences and behaviors. But success didn't come without its share of challenges along the way: there were times when things weren't going according to plan or when mistakes had been made that cost us precious time or resources. But through it all, I never gave up hope—instead turning each obstacle into an opportunity for improvement. It's been a long road since then but KingHost is now stronger than ever before thanks to the lessons learned during those early days of uncertainty and risk-taking!
KingHostFounder
Sep. 2002 - Apr. 2006Porto Alegre, Rio Grande do Sul, BrasilAfter establishing the successful HostSul web hosting service in 2002, I launched several other digital offerings over the course of four years. Sadly, all five have been discontinued due to several reasons:
GigaFree (free dial-up internet service), GigaBusca (search engine), GigaFoto (fotolog) and GigaColor (photo printing service). In 2006, HostSul customers and trademark were sold to BigHost, another hosting service at the time. My company remained with the workers (the knowledge) and servers.
Hostnet InternetFounder
Oct. 2000 - Aug. 2002Porto Alegre, Rio Grande do Sul, BrasilIn 2000, I co-founded a webhosting and domain services company. Over two year's time we managed to grow from nothing into 60k BRL in MRR! To support this growth, I developed an advanced administration system guide using the Perl language with TXT/MySQL databases. Additionally, my project "Sinapse" was created as a self monitoring server operating under the same language which helped boost customer service capabilities significantly before selling out of my shares by August 2002 for corporate restructuring purposes.
WeBrasilCo-Founder
May. 1998 - Feb. 1999Porto Alegre, Rio Grande do Sul, BrasilAfter successfully co-founding this webhosting and irc/ eggdrop business with a partner in 1998, I chose to depart from the venture and dedicate my focus towards achieving success on an upcoming engineering exam.
Prokura Sistema de BuscaCo-Founder
Apr. 1998 - Sep. 2000Porto Alegre, Rio Grande do Sul, BrazilWhile still in high school, I and my partner launched our first enterprise to make money online. We had the ambitious goal of creating a search engine like Cadê/Yahoo that operated semi-automatically with 200 thousand websites registered utilizing both TXT and MySQL databases. This would prove to be not only an innovative learning experience but also our very first M&A followed by an exciting exit!
Easyway Integradora de SistemasIntern
Apr. 1998 - Sep. 1998Porto Alegre, Rio Grande do Sul, BrasilWorking in customer support at a dial-up internet company revealed that I had an inner drive to thrive independently and was not keen on having someone telling me what to do.
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