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Work Background
V CollectiveSenior Vice President Client Services
Jan. 2024Los Angeles Metropolitan AreaSenior marketing leader with a strong track record of driving revenue growth and securing new business. Proven success in leading high-performance teams, negotiating profitable scopes of work, and delivering impactful marketing strategies that optimize performance and maximize profitability. Recognized for fostering collaboration and achieving significant business outcomes across various campaigns and accounts. • Achieved a 39.6% revenue increase for a key client through innovative strategies and performance-driven initiatives.
• Secured new business, driving a 5.2% boost in overall agency revenue.
• Served as the strategic lead for high-profile marketing campaigns, driving overall vision, execution, and successful outcomes for key clients.
• Led a team of direct reports, cultivating a collaborative, high-performance culture that consistently exceeded expectations.
![Vice President of Marketing & Business Development [INTERIM]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/b47e48a38e2de0a9fc748dfd954f8610ce77975e6c79660816e85375918e475d/profile_search-87125_experience_logo.jpg){kind=logo}
KERNVice President of Marketing & Business Development [INTERIM]
Mar. 2023 - Dec. 2023Los Angeles County, California, United StatesLed a high-performing marketing team to achieve strategic goals while expanding initiatives through targeted key hires. Drove innovative strategies to enhance brand visibility and revenue growth. • Evaluated and refined the RFP process, facilitating changes that resulted in revenue growth opportunities of $2.5 million within three months.
• Developed a comprehensive content strategy and established a consistent brand voice across landing pages, emails, articles, videos, social media posts, and creative assets.
• Steered data-driven full-funnel growth and acquisition strategies across all platforms, enhancing reach and engagement.
• Managed the marketing budget while collaborating with the agency's senior leadership team to align marketing objectives with key performance indicators (KPIs).
• Held a strong market position and defined the growth strategy to drive business expansion and competitive advantage.
KERN - an Omnicom AgencyAccount Director
Jul. 2021 - Dec. 2023Los Angeles County, California, United StatesServed as an expert Account Director and provided thoughtful leadership and direction in the creation and execution of marketing campaigns for notable clients. The approach taken went beyond strategic planning to include nurturing a talented marketing team. Led by example, managed and developed a team of 13, focusing on six direct reports to meet and exceed client objectives, contributing to the growth of direct mail and digital marketing programs. • Effectively led marketing campaigns for two Fortune 500 clients, demonstrating advanced strategic acumen and a commitment to excellence in client service. • Instrumental in propelling a 36% year-over-year increase in agency sales for one account, reflecting exceptional skills in client management and business development.
• Co-managed a $25+ million book of business with shared profit and loss responsibility, demonstrating financial acumen and a strong sense of accountability for business outcomes.
KERN - an Omnicom AgencySenior Marketing Strategist (Freelance)
Oct. 2020 - Jul. 2021Los Angeles County, California, United StatesSpearheaded comprehensive CRM and digital marketing strategies, effectively translating overarching company visions into actionable plans that culminated in notable business successes. Collaborated closely with cross-functional teams to foster a cohesive approach to project execution. • Devised and executed detailed customer journey maps, delivering enhanced customer experiences that maximized client satisfaction and loyalty.
• Employed advanced data analytics techniques to refine campaign performance, ensuring all initiatives for clients met and exceeded performance benchmarks.
• Honored with the “Strategy MVP” accolade in Jan 2021 for exceptional leadership in strategic planning and execution.
SkillshareMarketing Instructor
May. 2018 - May. 2023Los Angeles Metropolitan AreaInstructor of online courses in Email Marketing, Content Strategy, Omnichannel Marketing and Brand Strategy
DisplayWorksHead of Digital Marketing & Customer Experience
Jan. 2014 - Dec. 2015IrvineLed teams to deliver innovative digital solutions that enhanced customer engagement and conversions. Drove strategic initiatives across multiple digital platforms and contributed CX strategy for key business pitches. • Supervised a team of 3 direct reports and over a dozen freelancers • Developed innovative web, microsite, e-commerce, and multi-surface applications with cross-functional teams to increase conversion and engagement • Contributed overall CX strategic POVs for all RFPs and pitches Set, analyzed and evaluated KPIs for each client digital campaign and reported results
The Uplevel, Inc.Founder | Chief Marketer, Digital & Brand (B2C) | Fractional CMO
Oct. 2013 - Jan. 2021Los AngelesOrchestrated multi-channel acquisition and retention campaigns—including paid social, email, digital, and direct mail—to bolster client growth and retention. • Pioneered social media strategies that significantly enhanced lead generation, engagement, and brand visibility.
• Amplified an entertainment management company's artist engagement by 500% and boosted conversion rates by a 68% year-over-year increase within the initial two months.
• Directed and mentored a team of over 40 professionals, driving revenue expansion, personal development, and innovation for an online education client.
Jammit, Inc.Vice President Digital Marketing & Business Development (a B2C SaaS Start-Up)
Feb. 2010 - Oct. 2013Los Angeles, California, United StatesInnovative marketing leader with a track record of building high-performing teams, executing targeted go-to-market strategies, and driving substantial revenue growth through dynamic digital campaigns and strategic business partnerships. • Built and led a marketing team of four, achieving high performance and collaboration.
• Crafted go-to-market strategies and digital campaigns for iPhone, Android, and web platforms.
• Designed community-focused initiatives like referral programs and gamified contests to boost engagement.
• Presented strategic insights, contributing to a 32% revenue increase through new partnerships and capital raises.
• Managed a $5 million marketing budget with full P&L responsibility.
• Ensured marketing KPIs were met efficiently, maintaining profitability across all channels.
Rauxa DirectStrategy Director
Jan. 2007 - Dec. 2009Orange CountyLed and managed teams to deliver successful B2C national campaigns for Fortune 250 clients, driving acquisition, retention, and win-back strategies. Focused on creative strategy development and data-driven decision-making, optimizing campaign performance through detailed analysis of KPIs and ROI. Managed both internal teams and freelancers to execute large-scale campaigns, consistently achieving measurable results.
ExperianCreative Services Project Manager
Jan. 2005 - Dec. 2007Costa Mesa, California, United StatesOversaw project compliance and coordination for internal clients and vendor accounts, ensuring alignment with objectives and company standards. Managed time efficiently to prioritize tasks and support brand initiatives. Actively contributed to company meetings, driving brand development and productivity improvements while fostering strong client relationships to generate new business opportunities.
Maverick Creative Marketing AgencyCo-Founder | Head of Client Services & Strategy
Jan. 2002 - Dec. 2005Developed and executed comprehensive B2C marketing campaigns across digital, email, and direct channels, while driving customer retention, branding, and online promotions. Led client and agency planning sessions to foster team motivation and accelerate business growth. Managed budgets, media, and operations to maximize profitability and ensure efficient project execution.
PSB Integrated MarketingMarketing Account Manager
Jan. 2002 - Dec. 2003Lake Forest, California, United StatesManaged marketing plans for major credit union accounts such as Delta, Bayer, and Coca-Cola, ensuring alignment with strategic goals. Led the execution of campaign strategies, overseeing a team of senior graphic designers to ensure high-quality deliverables. Demonstrated strong leadership and problem-solving abilities in client negotiations and quickly resolved project issues.
The Wilshire Group (A Gage Marketing Company)Marketing Account Director
Jan. 2001 - Jul. 2002Created successful brand storytelling and positioning strategies for national B2C marketing programs for clients like Seagate, Microsoft, and HP. Led a team of 3 direct reports to drive new business growth and initiated strategic corporate planning sessions. Demonstrated leadership and collaboration skills by generating leads and expanding business opportunities.
Total Micro TechnologiesSenior Account Executive
Jan. 2000 - Dec. 2001Managed assigned territory to generate maximum gross profit dollars and superior client satisfaction. Interfaced on a weekly basis with CEO/President of each account to foster business growth. Set pricing on each account. Responsible for the development of all direct mail marketing campaigns and promotional pieces, including extensive copywriting and graphic design. Provided strategic marketing plans to assist the client in marketing our product line to the consumer.
Procom TechnologyAccount Executive
Jan. 1999 - Dec. 2000Conducted comprehensive trainings on the corporate product line at the client site, including detailed presentations. Executed marketing plans for promotional contests and programs to increase the market share of my accounts. Traveled to the client site to further rapport within the account as well as devise marketing strategies to promote the product line to their end user.
Western DigitalMarketing Account Manager
Jan. 1998 - Dec. 1999Managed allocation of a specific product line for assigned accounts within the retail channel. Generated a weekly 17-week rolling forecast based on product demand. Visited retailers CompUSA and Best Buy regularly to insure proper protocol and product supply for current promotions.
Reconciled a total of $3 million in marketing debits and credits, MDF and CO-OP, for CompUSA and Best Buy.
Ingram MicroAccount Executive
Oct. 1995 - Jun. 1998Demonstrated ability to increase company value and expand client base from $300,000.00 to $1.3 million. Possessed an outstanding rapport and understanding of client’s needs. Devised strategies to target key vendor lines to suit the client, increasing sales and market share as a result.
B Placid EntertainmentCo-Founder | Head of Marketing | Artist Management & Relations
Jan. 1989 - Dec. 1994Los Angeles Metropolitan AreaDirecting careers of rock musicians and bands. Developing and managing artists. Spearheading all marketing and promotion initiatives for career expansion.
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