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Work Background
The Michaels Companies, Inc.Manager – Premedia & Production Services
Jan. 2015Dallas/Fort Worth AreaLead a select team of Premedia experts providing production, design, retouching & automation services to the Marketing & Merchandising departments. Solutions Provider – In-house creative team workflow enhancement, implementation of project management, DAM, automation for print and digital, content management as well as infrastructure planning & execution. Subject Matter Expert – Print & Prepress, Color Management, Digital Workflows, Photography Systems Setup & Workflows, Press Print & Color Expectations.
Mitre Creative ConsultingAdvertising, Marketing and Creative Consultant
Oct. 2013Dallas/Fort Worth AreaConsulting service specializing in Digital Premedia, Graphic Design, Print Production, Automation and Workflow Management
Subject matter expert in areas of digital automation, digital asset management, circular/catalog page production workflow, digital publishing solutions.
Plan and oversee onboarding of client-site teams as well as create and implement internal workflow and IT system solutions
Troubleshoot client-site locations by assessing and correcting staffing and workflow issues Expert level - Adobe CC, Easy Catalog Administrator for DALIM, TWIST & Extensis Portfolio Systems
FeizyDirector of Advertising & Marketing
Jul. 2010 - Oct. 2013Dallas, TXManage the in-house Marketing Department & directly oversee seven production & marketing staff professionals.
Plan and negotiate annual advertising media buys consisting of trade, shelter and OOH placements. Successfully broker new advertising ventures offering broadened brand exposure and a competitive edge to the company.
Collaborate with executive management & Product Development to catalyze strategic marketing campaigns that maximize brand awareness and promote sales. Oversee & approve all creative material by ensuring brand consistency & promoting a compelling and competitive marketing piece. Manage & supervise the production process by monitoring the use & acquisition of creative material, train and supervise staff & troubleshoot issues.
Ensure that all digital material meets optimal premedia integrity.
Negotiate printing contracts and perform press checks.
Perform and/or facilitate color correction and retouching of product imagery.
Calibration of color proofing and printing devices.
Work in conjunction with the IT group to design and maintain the structural and dynamic function of the company website and digital apps.
Improved Mac server and SOP infrastructure.
Design, development and upkeep of digital asset library.
Introduced and put into place automation of digital assets, catalogs, tags, labels and other high volume variable data applications.
Implementation and servicing of color management system.
Optimization of Macintosh workstations to enterprise production and prepress standards. Optimization of product data & image request process through the use of MS Sharepoint.
Created and equipped state-of-the-art in-house photography studio.
Collaborated with IT to acquire and establish a POS & catalog App for Apple iPad that is used for showroom and remote sales transactions.
Serve on the committee with executive management to develop and restructure company direction and core values.
Negotiate and purchase all production software and equipment.
Mitre GraphicsCreative/Art Director (Independent)
Nov. 2008 - Jul. 2010Dallas/Fort Worth AreaMarketing & creative services support for local advertising agencies and in-house marketing teams.
Managed as well as preformed creative/art direction, design, production, photography and high-end image retouching.
Group360Production Director
Jun. 2008 - Nov. 2008Plano, TXDirectly managed staff of 2 Production Supervisors and 9 Production Artists.
Collaborated with Executive Creative Director and Senior Account Director to facilitate and produce all POS and packaging for a $14M account.
Responsible for implementation of production workflow and development of standard operating procedures – job tracking system, file/folder structures and naming conventions, photography, image retouching and data asset management.
Responsible for all production of offset point of sale, FSIs, flexo packaging and out-of -home pieces for Dr Pepper Snapple Group Inc.
CompUSAManager – Graphic Arts/Premedia Studio
Mar. 1996 - Jan. 2008Dallas, TXDirectly managed staff of 6+
Planned and equipped in-house premedia creative studio and digital photography team
Saved $1.2MM/ yr. performing premedia services in-house
Successfully implemented strategic workflows to maximize quality and efficiency
Implemented script automation to imaging and remote proofing operations
Collaborated with partnered national print and premedia vendors to establish and maintain quality control over print and color management Collaborated with the Print Production Manager/Buyer to evaluate prospective print vendors throughout the US and Puerto Rico
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