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Work Background
LG ElectronicsMarketing Manager
Jun. 2023Panama City, Panamá, PanamaMarketing manager of the commercial air conditioners category for Latin America
LG ElectronicsLatam Digital Marketing Assistant Manager
Sep. 2020 - Jun. 2023Integrate LATAM marketing strategy into digital and enhance other marketing domains for AS B2B.
Digicel GroupSr. Digital Marketing
Oct. 2017 - Sep. 2020Panama- Media planning: Get the advertising messages to the largest number of people in the target audience. Working together with the media agency. This includes all ATL media (incluiding digital). - Budget management. - Digital and ATL Analysis.
Latam Digital MarketingRegional - Digital Campaign Manager - Marketing
Mar. 2017 - Oct. 2017PanamaDigital Campaign manager in charge of deployment of regional/local digital projects and multichannel campaigns, operation and coordination of resources for the digital strategies through different platforms (Facebook, Instagram, Google Adwords and Twitter) focusing on performance media. Experience in the digital Latin American market managing accounts such as Campero CA (Guatemala and El Salvador) WINGO airlines, managing one of the most competitive markets worldwide in Google Adwords. Large local Panamanian clients in : Novey and Cochez, Cinepolis Panamá, among others.
TVN MediaSr. Digital Marketing Analyst
May. 2015 - Mar. 2017Panama• Effectiveness digital metrics KPI´s.
• Listening, social media and web site tools management.
• Internal and external campaign measure.
Star Communications HoldingSr. Digital Media Planner
Jun. 2013 - May. 2015Online channels management: KPI tracking, campaigns and efforts to acquire new consumers, sales bussines oportunities to our clients and online leads.
Assigned accounts: COPA Airlines, Saab Miller, SC Johnson, Kimberly Clark, Cable Onda, Banco General, Internacional de Seguros, Colgate, LG Electronics, Canal de Panama, GlaxoSmithkline another special project like: Cumbre de las Americas. • Customer management and segmentation.
• Responsible for the website localization, layout and statistics.
• E-mail marketing, referrals and coupon campaigns.
• Project planning & implementation.
• Extensive work on Search Engine Marketing campaigns for clients from different segments and sizes. Launching entirely new campaigns and also working on different optimization efforts to increase conversion rates and achieve advertiser’s ROI goals in partnership with Sales.
• Managing day to day SEM efforts on both Yahoo! and Google, with the objective of bringing new advertisers to the YSM platform
Wisdek Corp.Sr. Digital Planner - USA - Canada - UK - AU
Apr. 2012 - Jun. 2013PanamaSEO keywords Analysis department, research keywords and options to optimize client in Google Organic search and paid. Which includes USA, Canada, UK and AU markets.
Wisdek Corp.Digital Media Planner - USA
Jun. 2011 - Apr. 2012PanamaSEO keywords Analysis department, research keywords and options to optimize client in Google Organic search and paid.
Wisdek Corp.Digital Marketing Executive - USA
Jan. 2011 - Jun. 2011PanamaSales Executive, search clients in order to bring more possible customer to the company.
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