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Work Background
HRPA - Human Resources Professionals AssociationDirector, Events
Mar. 2024 - Oct. 2024Toronto, Ontario, CanadaAs the first Director of Events, I played an integral role in enabling the HRPA to achieve its new vision. As a strategic leader, I led in the planning, production and execution of all HRPA events and conferences. I collaborated to create the HRPA events strategy, build an annual events roadmap, formulated budgets and established sales and event targets. I provided event, project and team leadership and managed and participated in the delivery of best-in-class productions and experiences. Collaborated with the Business Development Team and Marketing Team to build and execute the event strategy.
Canada Health InfowayDirector, Conferences and Events
Aug. 2022 - Mar. 2024Toronto, Ontario, CanadaIn this role, I was responsible for the overall strategic direction and management of internal and external Canada Health Infoway events. I was a key contributor to enhancing Infoway’s reputation by planning and executing events, sponsorships and conferences. I worked with Infoway business units to provide strategic advice and expertise related to tradeshows, conference and sponsorship participation while maximizing value. The position handled developing and maintaining relationships with vendors and other service providers and managing and nurturing a team of event professionals to ensure each event was successful from start to finish. Events included large in-person and hybrid conferences, sponsored tradeshows, internal teambuilding events, webinars and Board meetings.
Digital Health CanadaDirector, Conferences & Events
Sep. 2019 - Aug. 2022Toronto, Canada Area
Digital Health CanadaManager, Events and Projects
Aug. 2018 - Aug. 2019Toronto, Canada AreaIn this role, I was responsible for the overall strategic direction and management of Digital Health Canada events including the national e-Health Conference and Tradeshow, regional conferences workshops, webinars, meetups, and sponsored industry showcases. I led all project planning, content programming, speaker recruitment, sponsor fulfillment, financials, (budgeting, reporting, P/L), logistics and overall event execution. Leading a team of event and marketing staff, I worked directly with management, executive volunteers and third-party vendors to strategize and execute innovative, cutting-edge events that met the needs of our members.
InteGreat Marketing PR EventsCEO
Feb. 2012 - Aug. 2019Toronto, OntarioInteGreat provided clients with the experience and expertise to deliver memorable and successful events and marketing campaigns to help meet business objectives. A self-motivated and passionate entrepreneur, I was a successful business owner/operator focused on event management, member engagement and sponsorship programming for member-based associations and the non-profit sector. I managed all aspects of events from small board meetings to fundraising golf tournaments to large national conferences of 1000+ attendees with multi-faceted programs, sponsor activations and social activities. Specialty in “never letting them see you sweat” approach, recognized for a calm, get it done attitude, all necessary to be successful in the event industry. Proven ability to manage multiple initiatives, both while leading a team in a client’s office and while focused working from a home-based office. Recognized by clients for professionalism, commitment to quality, flexibility and resiliency as well as for extensive experience as a professional event planner with significant experience and relationships in all aspects of the event industry. Client Projects Included:
Newspapers Canada: Manager, National Conference (2012, 2013, 2014)
National Angel Capital Organization: Director, National Conference (2013, 2014, 2015, 2016, 2017, 2018)
National Crowdfunding and Fintech Association of Canada: Manager, Events (2014, 2015, 2016)
Association of Canadian Pension ManagementDirector, Communications
Jan. 2005 - Feb. 2012Toronto, OntarioACPM: the national voice of Canada’s pension industry, dedicated to the health and growth of Canada's retirement income system. I worked to promote the Association and its initiatives through the annual conference, communications, media outreach and special events. I managed all aspects of the National Conference including logistics, sponsorship sales, budgeting, program planning, venue selection, contract negotiation, marketing, reporting and on-site production. I developed a comprehensive framework to advance ACPM’s advocacy role working with industry volunteers, stakeholders, regulators and governments. I crafted internal and external communication and marketing pieces including op-eds, newsletters, press releases, membership programs, and event promotions. I led the development, review and maintenance of the ACPM website.
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