Hastens Beds CanadaVP of Sales, Marketing and Business Development
Apr. 2006 - Mar. 2012CanadaProvided business planning, strategy, and management in both retail and commercial environments. Directed strategic marketing, including website development, television, digital media, print, press releases, public relations, press kits, and sales kits. Collaborated with all levels of management, including vendors and executives. Developed processes, advertising structure, and web-based advertising programs. Created commission structures, compensation, and sales plans. Negotiated contracts and provided project management. Established customer database procedures.
• Played a key role on the team which first brought products to Canadian market