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Work Background
MecatixMarketing Consultant
Jan. 2020La Chaux-de-Fonds, Neuchâtel, SwitzerlandConsulting as Marketing Specialist for a company specializing in small custom gearbox design and production. Provided strategic and tactical efforts to revamp the company brand and its marketing practices, dramatically differentiating it from its competitors. All marketing initiatives are ongoing to align with the company's mission and goals and elevate brand visibility and employee engagement across all touchpoints.
continuously
IDC Institut de Coaching SASupervisor
Aug. 2017Rue de Bern Geneva, Switzerland
Emerge TodayChief People Officer
Jan. 2012Geneva Area, SwitzerlandWith twenty years of experience in management and marketing, spanning both corporate and non-profit settings, and an accreditation with the International Coaching Federation, I provide the tools professionals need to face current business challenges and to identify new goals. Through executive coaching, mentoring, team coaching, training, workshops and/or Meyers Briggs personality type assessments, I use practical experience, active listening and questioning, to help clients realize sustainable cognitive, emotional and behavioral changes and become unstuck from their current situations. The result is embodying elements of both change and transformation that enable organizations to sustain a new culture that embraces changes to come.
LavitMarketing Director
Jan. 2012 - Feb. 2013New York, New York/Geneva, SwitzerlandConducted market research and a comprehensive analysis for a start-up company to determine the overall dynamic of beverage consumption, target audiences, competitive environment, and current trends. Based on findings developed marketing and sales strategies targeting commercial and residential markets.
Motiv DesignChief Operations Officer
Jan. 1995 - Jan. 2009Boston, MAFormerly Proteus, a start-up marketing consultancy, the role was a combination of operational and marketing functions. Operationally, primarily responsible for the development and implementation of all operational procedures and the management of all reporting systems included but not limited to finance, productivity and profitability. From marketing perspective, developed retail oriented marketing and design strategy, which was implemented in the form of consumer research, brand development, packaging graphics, merchandising and retail development.
Cabot CorporationMarketing Communications
Jan. 1992 - Jan. 1995While at Cabot Safety, formerly a subsidiary of Cabot Corp, designed and produced direct mail programs, advertising, collateral, slide shows, presentations and packaging for the company. Developed individualized programs for sales personnel. Coordinated between legal and communication departments to corporate graphic standards.
The Phoenix Companies, Inc.Graphic Designer
Jan. 1987 - Jan. 1991(Formerly The Phoenix) Developed graphic concepts for a wide range of sales promotional material such as sales kits, brochures, newsletters, posters, etc. for all business units within the corporation.
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