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Work Background
ModaxoProduct Marketing Manager
Jul. 2022Toronto, Ontario, Canada📈Subsidiary under Constellation Software Inc. | Formerly part of Trapeze Group
Representing Marketing in a leadership capacity with direct reports of key marketing resources. Responsible for the marketing-enabled PLG of Workforce Management ESM. Define and implement GTM strategy to accelerate business growth within NA in collaboration with Sales and Product to scale channel impact, revenue-driving programs, and customer retention.
Provide product feedback from Product Engineering to shape messaging around future product iterations and version releases.
Trapeze GroupProduct Marketing Manager
May. 2021 - Jul. 2022Toronto, Ontario, Canada · Remote📈Subsidiary under Constellation Software Inc. Responsible for the marketing-enabled PLG of Mobility on Demand (MoD) ESM for Paratransit.
Developed strategic marketing and communication initiatives for MoD. Uncovered key customer insights, clarified stakeholder objectives and designed integrated programs and campaigns.
MicrosoftCustomer Marketing Manager, Small Medium & Corporate Business
Jul. 2018 - May. 2021Hybrid*Held additional role of Integrated Marketing Manager for M365* Led the development, implementation and lead of Microsoft 365 local marketing campaigns. Worked in close collaboration with Leadership & Microsoft's partner marketing ecosystem for the SMC local GTM programs to accelerate business growth in Canada.
Managed a team of marketing resources/creative agencies along with collaborative integration with global communications professionals.
Provided end-to-end strategic development and execution of innovative thought leadership programs leveraging social media, video and interactive digital materials.
Delivered compelling customer experiences, acquired new customers, and drove usage and consumption of Microsoft’s Cloud services through relevant, connected, customer-centric programs and campaigns.
MicrosoftEvent Marketing Manager
Jan. 2017 - Jul. 2018On-site
Publicis SapientSenior Media Associate
Sep. 2015 - Jan. 2017Greater New York City Area
MediaComSenior Digital Specialist
Sep. 2014 - Sep. 2015Toronto, Ontario, Canada
ZenithOptimedia Group I The ROI AgencyAccount Executive
Jan. 2011 - Sep. 2014Toronto, Canada AreaProvided end-to-end project management and consulting/advisory services to ensure the successful delivery of assigned client marketing projects.
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