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Work Background
TIM LION MARKETINGMarketing Strategy Consultant and Advisor / Fractional CMO
Jul. 2024County Dublin, IrelandAdvising and consulting on marketing strategy across brand, creative, operations, performance marketing and organisational structure.
Supporting businesses of all sizes on how to consider and respond to the impact of new technology on the marketing workflow. Guiding on resource optimisation and achieving high impact marketing using both fundamentals and bleeding edge technology and techniques.
BinanceCreative Strategy & Operations Consultant (Fixed Term Contract)
Feb. 2024 - Jul. 2024Dublin, County Dublin, IrelandAdvising on creative production workflow and operations, GTM strategy and marketing ops across the business.
Driving brand cohesion and refining messaging architecture to optimise resource consumption and marketing performance.
Working across the marketing leadership team to reduce duplication and innovate on GTM messaging and outputs.
MetaHead of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming @ Meta
May. 2022 - Aug. 2023Dublin, County Dublin, IrelandLead the growth of the Facebook Gaming brand over the last four years. Moving the brand from fragmented, tactical executions to a cohesive, global brand with a clear media strategy, increased brand perception, marketing performance growth and YoY sales growth. Highlights include Developed Facebook Gaming’s first ever Brand Campaign strategy that retargeted intent with more solutions-oriented campaigns, driving meaningful messaging sequencing. Resulting in 84.91% Brand Recall & 64.02% uplift in brand awareness Oversaw development and delivery of strategic campaigns marketing Creative Excellence in gaming marketing delivering historical highs in traffic and engagement from customers and new leads Rebrand of Facebook Gaming in line with wider Meta rebrands with the brand architecture of the company
MetaHead of Gaming Marketing, EMEA at Meta
Apr. 2019 - Apr. 2022Dublin, County Dublin, Ireland
Activision BlizzardDirector - Digital Communications | Head of Digital
Mar. 2018 - Jan. 2019United Kingdom- Accountable for annual strategy, budget and business-roadmaps for Activision Titles in International Markets
- Enhanced service levels and insight around online consumer journey for markets outside North America
- Growth and Expansion of online consumer touchpoints from 5 markets to 15 esp. in non-English geographies
- Increased International Audience (92%) and absolute interactions (200%) YoY (’16 – ’17)
- International Agency Review and selection process 2017/2018.
- Global Planning and Publishing tool selection, rollout and implementation
- Adapt and evolve brand communications and Always On player engagement
- Prioritise locally-derived content for social channels in partnership with in-market teams
- Introduce engagement model via Community Management
- Refresh performance management and reporting program across digital
Activision BlizzardSenior Manager | Head of Digital, International
Nov. 2015 - Mar. 2018London, United KingdomLeading Activision’s International digital communications strategy and planning. Driving relationships with key digital partners and platforms and leading a team to deliver innovation in digital communications across Activision's titles in all territories outside The Americas.
Sony ElectronicsEuropean Head of Social Media
Oct. 2013 - Nov. 2015Sony Europe - Weybridge United KingdonLeading the European Social Team (1 direct report, 8 Virtual Team Members & 24 Local Social Managers).
Developing and delivering FY14 Social Strategy, building on FY13 and incorporating Tone of Voice Guidelines, Editorial Strategy, Campaign Oversight and Architecture as well as Community Management efficiency gains. Agency relationship management with 4 direct partners and ad hoc campaign partners. Stakeholder management and budget responsibility.
Driving the internal education, understanding and uptake of social throughout the organisation, through implementation of robust performance management and reporting, adoption of available tools (Radian 6, Buddy Media, Social Bakers) as well as overall performance improvement.
Sony ElectronicsEuropean Social Media Manager
Jul. 2011 - Sep. 2013London, United KingdomResponsible for all regional Social Media projects, including roll out of a single solution for Social Media publication, moderation and measurement. Establishing and sharing of best practice across Sony's European territories. Contributing to redefining and directing channel strategy for Sony Europe. Involved in regional deployment of a single social listening tool & contributing to global distribution modelling for same tool. Day to day management of the European content deployment with particular regard to major product releases, events and projects. Managing optimisation of Sony Europe's social channels.
TemperoFreelance Social Media Management, Strategy, Project & Content Management
Jun. 2011 - Oct. 2012London, United KingdomOn contract to Sony Europe through Tempero and using the relationships to build a strong partnership between the two business. This strategic partnership is helping Sony better understand and respond to consumers. This is being achieved through the use of social media insights and the intelligence gathered is helping to inform all areas of the business. Including marketing, insight, customer service and corporate communications.
The projects being undertaken are also helping to fine tune and drive a recognisable growth in the strength and capacity of Tempero to deliver actionable insights to business along side well informed strategic advice.
Finder FilmsFirst Assistant Director - Jack Taylor Pt. 2 & 3
Oct. 2010 - Feb. 2011First Assistant Director on 2 x 90 minute television films set on the west coast of Ireland, shot in Galway and Bremen, Germany.
Foundation FilmsFirst Assistant Director - Weekender
Aug. 2010 - Oct. 2010First Assistant Director on independent feature film 'Weekender' set in Manchester in the 1990's Weekender charts the journey of two friends through the beginning of Rave culture in the UK. Shot in London, Malaga & Amsterdam.
Treasure Entertainment / RTEFirst Assistant Director
Nov. 2009 - Dec. 2009First Assistant Director on six by 30min sketch comedy series, 'Your Bad Self' winner of best entertainment series IFTA 2011.
Accomplice Television / TV3First Assistant Director - Belonging to Laura
Jun. 2009 - Jul. 2009Television Feature length Drama set in Contemporary Dublin - based on Oscar Wilde's Lady Windemere's Fan. 15 Day Shooting Schedule.
HBO'The Pacific' 2nd 2nd AD Red Unit Australia
Jan. 2007 - Dec. 2008Red Unit 2nd 2nd AD in Queensland and Victoria for duration of the shoot after moving from crowd AD for Blue Unit.
Freelance Assistant DirectorFirst Assistant Director
Jan. 1998 - Jun. 2008A decade spent working in Australia as a freelancer in the Film, Television & Advertising industry across all formats and genres, working from entry level up to First Assistant Director and working across a range of budgets from $10 thousand to $300 million.
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