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Work Background
Consumer Experience - Head of Personal Care and Home Care Central Europe West at Colgate-Palmolive
Colgate-PalmoliveConsumer Experience - Head of Personal Care and Home Care Central Europe West at Colgate-Palmolive
Feb. 2022 - Jun. 2023Hamburg, Hamburg, Germany• Responsible to deliver business and marketing objectives for the Home Care and Personal Care categories across the CEW hub • Lead the development and implementation of brand strategies at the hub level for the home care (Softlan, Palmolive Hand Dish, Ajax and DanKlorix) and personal care brands (Palmolive) • Develop and coach the team as brand/shopper marketing managers; complete a team reorganization (redesign of R&R and recruiting)
Brand Director
Colgate-PalmoliveBrand Director
Jan. 2018 - Feb. 2022Basel, Switzerland• Initially, developed and executed the brand strategy for the cleaners brands (main brands: Ajax, Fabuloso, La Croix) with a focus on driving innovation and commercialisation, including GTM and 4P strategies both in physical and digital retail environments, and led a team of 2; also, led the development of digital campaigns to build equities • Then, managed the brand Sanex in the personal care marketing category, leading a team of 3
European Category Marketing Manager - Home Care
Colgate-PalmoliveEuropean Category Marketing Manager - Home Care
Sep. 2013 - Jan. 2018European Division - Switzerland• Managed the home care category with focus on cleaners (leading brand Ajax); drove business management, growth plan development/execution and reporting; also, supported regional customer/category management communications
Global Customer Development
Colgate-PalmoliveGlobal Customer Development
Oct. 2012 - Aug. 2013New York• A short-term assignment in the global customer development team in New York
Key Account/ Trade Marketing/ Brand Manager, Category Management Manager
Colgate PalmoliveKey Account/ Trade Marketing/ Brand Manager, Category Management Manager
Jul. 1997 - Jul. 2005• Held a number of roles in multiple divisions: Key Account Manager, Trade Marketing Manager, Senior Brand Manager, Category Management Manager, Italy/EU
Customer & Consumer Marketing
Hill's Pet NutritionCustomer & Consumer Marketing
Jul. 2005 - Oct. 2012Italy and Prague, CZ• Managed the development of the consumer and customer strategies for both pet and vet channels, working closely with the customer development team, leading a team of 7. Budget oversight. • Focused on the definition of the 6P’s objectives and their implementation in different retail environments • Responsible to achieve the budget and market share goals for all the company brands (Science Plan, Nature’s Best e Prescription Diet) through the implementation of the marketing plans and programs • Designed and led activation of shopper marketing initiatives in store/in clinic and through all relevant specialized media; specific focus to digital communication and web campaigns
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