Colgate-PalmoliveBrand Director
Jan. 2018 - Feb. 2022Basel, Switzerland• Initially, developed and executed the brand strategy for the cleaners brands (main brands: Ajax, Fabuloso, La Croix) with a focus on driving innovation and commercialisation, including GTM and 4P strategies both in physical and digital retail environments, and led a team of 2; also, led the development of digital campaigns to build equities
• Then, managed the brand Sanex in the personal care marketing category, leading a team of 3