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Work Background
Archer IntelligencePrivate Investigator
Mar. 2025Washington, United StatesLaunched and operate a boutique private investigation agency, applying sharp analytical and strategic thinking to deliver high-impact client outcomes. Lead research initiatives including digital forensics, skip tracing, background checks, and process serving—leveraging digital tools, OSINT, and proprietary databases to surface actionable insights and support critical decision-making. Translate complex information into clear, tailored reports—mirroring the data storytelling and audience segmentation essential to product marketing. Build and manage client relationships across legal and business sectors, driving trust, repeat engagement, and high-touch service delivery. Oversee end-to-end business operations including positioning, digital outreach, pipeline management, and revenue strategy—effectively serving as both marketer and operator. Known for precision, discretion, and insight synthesis under tight deadlines. Bring a unique lens to market intelligence, customer profiling, and stakeholder communication—combining entrepreneurial execution with a deep understanding of human behavior and decision drivers. Core skills include research strategy, cross-functional collaboration, messaging development, and go-to-market execution.
King County, WAProcess Server
Feb. 2025
MicrosoftProgram Manager
Oct. 2023 - Apr. 2025Redmond, Washington, United States- Lead storyteller and project manager for The Microsoft Garage Wall of Fame Stories. Responsible for developing stories (long and short form), internal and external amplification, and communications plan for pitching to media and internal partners and executives.
- Marketing program manager for SkillUp AI internal demand-gen campaign. SUAI is a collection of self-led or instructor-led courses to get all FTEs up to speed or further along their journey with generative AI leveraging Copilot
- Oversees the internal and external content strategy, production process, and writing for The Microsoft Garage.
Emerge AmericaCo-Founder and Committee Member
Jan. 2017Greater Seattle AreaCo-founded the Washington State chapter of Emerge America, the nation’s premier political training organization to identify, recruit, and train women to run for office and ultimately win. With the team, have consistently raised over $200k annually by strategic partnerships, brand positioning, and demonstrating the research-based need for electing women in office. We have trained several hundred women since our foundation and have successfully placed over 50 graduates into elected positions, with over 52 current political candidates on November 2023 ballots across Washington State; our overall success rate is currently 73% Regularly lead the social media training sessions for new Emerge candidate classes, teaching candidates how to develop their social media presence to achieve their political goals
MicrosoftMarketing Communications Manager
Aug. 2016 - Apr. 2022Redmond, WA- Directed Microsoft's most significant hardware launch, collaborating with engineering, product marketing, design, PR, GTM team, unveiling 7 products concurrently, achieving 722% MoM growth in organic engagement. - Orchestrated influencer collaborations, culminating in a UGC campaign leading to an Instagram post with 175K engagements—5440% above average. - Pioneered Microsoft Surface’s GIPHY account, accumulating over 11.8M views within a few months. - Successfully launched Surface Neo and Surface Duo, attaining 56 million social impressions and 942K social engagements, exceeding targets by 272% and 438% respectively. - Led the HoloLens social strategy, boosting fan growth by 52.45% on Facebook and 51.36% on YouTube within a year. - Took charge of the Edge social channels, implementing strategies and automated internal processes that cut down negative sentiment from 57% to 31% in five months.
Shelby HealyFounder and Creative Director
Nov. 2014 - Aug. 2016Greater Seattle Area- Designed multiple pieces of original high fashion women’s clothing - Drove brand development from inception to execution, with emphasis on E-commerce and influencer marketing. - Orchestrated digital campaigns on Shopify and Instagram, achieving remarkable sales growth and brand visibility. - Implemented Shopify features, elevating the customer experience and enhancing sales.
MicrosoftPublic Relations Manager, Microsoft Advertising
Sep. 2013 - Dec. 2014Bellevue, WA- Conducted high-impact PR campaigns working directly with Product Marketing, securing positive coverage with top-tier media outlets like Adweek. - Authored engaging content on Microsoft's advertising products, generating wide traction across tier one tech and marketing platforms. - Managed PR initiatives for book launches, product releases, and corporate thought leadership efforts.
MicrosoftIntegrated Marketing Manager, Microsoft Advertising
Aug. 2011 - Sep. 2013Bellevue, WA- Collaborated cross-functionally to orchestrate marketing strategies with an emphasis on social, amplifying Microsoft Advertising product visibility, thought leadership, and brand awareness. - Leveraged data analytics to refine and optimize multi-channel marketing campaigns, achieving significant growth in user engagement and follower base.
Project BionicCreative Services and Account Manager
Sep. 2010 - Aug. 2011Greater Seattle AreaAccount manager for over 18 local and national brands. Experienced with both B2B and B2C social media marketing strategy and branding. Developed branding guidance and humanizing the brand voice, social media platform assessment and content strategy, social KPI development and reporting analysis, social media promotional campaign strategy and execution, community management, blogging guidance and influencer strategy. Top clients included Taco Time NW, Tully's Coffee, Car Toys and Azteca Mexican Restaurants.
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