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Work Background
ThryvDirector, Thryv Product Operations
Oct. 2022 - Dec. 2024SaaS Product Operations, Support, and Performance of a $400M
annual SaaS solution. Technical product support - technical ticket management. Directed efficiency enhancements through strategic process
enhancements and automation integration, realizing a notable 25%
efficiency escalation and a 150% surge in production capacity. Enhanced product performance to operate at 90% - 95% efficiency
through strategic system upgrades and real-time monitoring, leading to a
significant decrease in product churn to an exceptional 2.5% from 4.5%. Established PNL assessment to identify cost-saving opportunities,
reallocating TAC budget allocation based on ROI analysis, leading to a
15% decrease in CAC and a 10% increase in net profit margin. Optimized TAC budget allocation by implementing data-driven strategies;
achieved over $4.5M in savings and boosted margins by 1.5%, driving
overall profitability.
ThryvHead of Product Operations - ThryvPay
Apr. 2020Pioneered the development and implementation of Thryv's
groundbreaking payment processing tool, ThryvPay, facilitating a 30%
surge in customer acquisition and a 10% rise in customer retention rates. Conceptualized and executed a transformative product strategy
achieving $240M annual processing volume in 3 years by aligning design
frameworks with technical requirements and market demands. Reached over 300% YOY growth and over $4M in annual revenue growth
within the first 2 years of launch. Launched strategic market expansion into Australia, Canada, and New
Zealand, achieving 150% increase in international sales within first
quarter, resulting in $500k revenue growth.
ThryvPartner Management at Thryv
Aug. 2017 - Apr. 2020Negotiated high-value contracts with key partners, securing $300M in
annual revenue by leveraging data-driven insights to optimize pricing
structures, streamline processes, and capitalize on cross-selling
opportunities, boosting revenue by 15%. Orchestrated the evaluation and implementation plans for over 30 new
partners in the Thryv App Marketplace; optimized onboarding process,
resulting in a 40% increase in monthly active users.
Dex One CorporationDirector Internet Products
Oct. 2011 - Aug. 2017Greater Denver Area, Santa Monica, CALed the product management and marketing efforts for a range of
product lines with revenue between $200K to $1.6B; Introduced new
product features improving revenue growth by 10% within the first
quarter. Developed a geographically dispersed team of product managers to
redefine online product solutions, achieving a 50% reduction in customer
churn and a 30% increase in average customer lifetime value. Designed the rollout of 9 new product lines, strategically priced between
$99 and $10,000, resulting in a remarkable 50% profit margin and
boosting company revenue by 35%. Conducted specialized product training to over 3000 sales and support
members.
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