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Work Background
Pico GroupSenior Vice President
Mar. 2026Pico is a leader in Total Brand Activation, shaping brand moments across the globe. From integrated campaigns to complex multi market environments, major international events, exhibitions, museums and World Expos, it combines scale with deep local understanding across 36 cities. Clients today are navigating complexity and fragmented attention. Amidst the noise, experience is one of the few places brands can earn real attention and build genuine connection. Increasingly, it must also demonstrate clear business impact. At Pico, Total Brand Activation brings together immersive environments and audience intelligence so brands can connect engagement more directly to business performance.
Zinc CreativeCo-founder
Aug. 2025Bangkok City, ThailandZinc Creative is a cross border brand and creative studio helping ambitious brands grow. We operate in two directions. Inbound, we help international brands localise and scale across China and Asia through insight led strategy, storytelling and activation. That includes positioning, brand adaptation, market entry, local narrative development, and platform and partner strategy. Outbound, we help Chinese and Asian brands build a global presence with authenticity and cultural fluency. From brand refresh and global narrative development to market selection, launch campaigns and creative export, we support brands as they step confidently onto the world stage. www.zinc-creative.com
GAB INC.Managing Director, (Consulting) GAB Asia
May. 2025 - Aug. 2025Shanghai & Bangkok Helping brands move faster, think smarter, and grow further in the new Asia. Leading GAB’s growth across China & Asia by driving strategic partnerships, client transformation, and regional expansion. Spearheading cross-border solutions that combine cultural fluency, creative storytelling, and AI-powered execution.
dentsuChief Client Officer
Jan. 2023 - Feb. 2025ChinaDentsu China leadership team member driving client transformation and growth across business units.
Positioned Dentsu as a strategic partner through integrated, value-led solutions. Designed and rolled out a scalable client growth framework across teams and capabilities, driving impact for clients including Nestlé, IKEA, GM Durant Guild, Amore Pacific, Red Bull, Intel, Toyota, Honda, Master Kong, Huawei, KFC, Kering, PepsiCo, and Shiseido. Served as Acting CEO of Carat China, focused on strengthening key client relationships, expanding new business, and managing full P&L to meet revenue, margin, and growth targets. Executive sponsor for major accounts including Nestlé, IKEA, GM Durant Guild, Amore Pacific, Red Bull, and Intel.
dentsuChief Growth Officer
May. 2020 - Dec. 2022ChinaLed growth strategy across Media, Creative, CXM, and Consulting, driving new business, client development, and market positioning in a fast-evolving landscape. Unified brands and capabilities under a single integrated go-to-market approach.
Built and led the Growth Hub team across pitch strategy, solution design, and delivery. Partnered with local and regional CEOs, orchestrating top talent across disciplines and markets to land anchor clients and accelerate transformation. Secured 40+ new business wins across FMCG, retail, tech, luxury, and automotive, including Nestlé, Kering, Carlsberg, Pandora, Pepsi and GM.
OMDGeneral Manager
Oct. 2016 - Jun. 2020Shanghai, ChinaLed OMD Guangzhou as GM, overseeing integrated strategy, planning, and delivery before moving into a national leadership role. Directed client leadership and pitch efforts on flagship accounts including Mercedes-Benz, McDonald’s, Danone, and Carlsberg, orchestrating top talent and driving new business wins that expanded OMD’s presence in China.
BrandcourageDigital Strategy Consultant
Jan. 2014 - May. 2016Singapore
Wellness Founders AsiaStrategic Advisor, LOHAS Asia
Dec. 2013 - Nov. 2014Singapore
The Good Agency AsiaCo-Founder & Managing Director, The Good Agency Asia
Jan. 2013 - Dec. 2017Shanghai, ChinaFounded a brand strategy consultancy focused on purposeful, insight-led positioning and storytelling for ambitious brands in Asia. Led strategy and client partnerships across sectors including lifestyle, tech, travel and consumer health. Delivered brand transformation and strategic go-to-market for clients such as Stokke, Côte&Ciel, Bausch & Lomb, Ziva, Icefresh, Tencent, Ctrip, LOHAS Asia and AB InBev. Built and managed a distributed team across Shanghai and Singapore; oversaw incremental growth, delivery and operations.
Hexagon DigitalChina Market Lead
Oct. 2009 - Oct. 2012
Coherent Media GroupDigital Media Director
Aug. 2006 - Aug. 2007
FOCAL POINT CREATIVE LIMITEDDigital Strategist
Oct. 2004 - Oct. 2005London
Focal PointDigital Specialist
Oct. 2004 - Oct. 2005London
Appella LtdDigital Brand Consultant
Jan. 2004 - Sep. 2005
Appella LtdDigital Consultant
Jan. 2004 - Sep. 2005
Lastfield LtdAccount Director
Jan. 2001 - Mar. 2005London Area, United Kingdom
Fabric TechnologiesAccount Manager
Nov. 2000 - Oct. 2002London
Fabric TechnologiesAccount Director
Nov. 2000 - Oct. 2002London
Goldsmiths, University of LondonVisiting Tutor, Music PGCE
Feb. 1999 - Jul. 1999London
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