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Work Background
ClayDean Electric & ElectriTech DenverPresident
May. 2021Denver, Colorado, United StatesResponsible for daily operations of a leading renewable energy and fast-charging electrical technology company, full P&L responsibility, leading external marketing and communications targeting multi-family new construction, focusing on brand positioning, media engagement, and thought leadership. • Increased Revenue 42% from 2021 to 2024 by building new strategic relationships with select General Contractors. • Increased bid activity by 3x per month, and close rate from 10% to 32%. • Launched “Energize Denver” digital marketing campaign targeting commercial buildings with high EUI (Energy Use Intensity). A/B tested PPC campaigns, spent $15,000/mo for 6 months, improving PPC from $4.50 to $2.38, with a 31% conversion rate.
Silicon STEM AcademyManaging Director
Jul. 2015Denver, COSilicon STEM is a tech enrichment training business for students 7-17 years old with a focus on Computer Science, Robotics, Electronics and Game Design. I evaluated, designed, developed and delivered a range of curriculum to ultimately offer 20+ courses to public & private schools throughout Denver, and summer camp programs throughout the metro-area. • Responsible for P&L and overall operations, drove marketing and public relations initiatives, positioning the company as a leading player in the STEM education sector and achieving recognition as Colorado’s largest STEM Camp provider and voted the #1 provider by Colorado Parent Magazine for 8 years. • Cultivated strong relationships with educational stakeholders, school systems and strategic partners, increasing the academy’s outreach and enrollment, now averaging 1,000+ students per year. I have personally taught 1,000+ students to code. • Launched Google Review campaign through SignPost increasing reviews by over 150 reviews with 4.9 star ranking. • Launched and managed FB ad campaigns with video, increased summer camp registrations by 20%+ year-over-year for 4 years. • Directly manage text-marketing campaigns for post-purchase-thank-yous to increase friend-referrals from 2% to 16%.
MegaPathVP, Product and Marketing
Jan. 2013 - Jun. 2015Denver, COResponsible for product management and marketing for MegaPath's voice, data, security, cloud and data services.
MegaPathChief Marketing Officer, SVP Sales & Product & Marketing
May. 2012 - Jan. 2016DenverOnce IP5280 Communications was sold to MegaPath, I managed end-to-end marketing efforts to drive a 15% increase in call volume for inbound sales and agent sales models, using a range of SEO-driven digital strategies. Responsible for media relations and press strategies, securing high-impact coverage that boosted the company’s leadership position. • Achieved 12% avg annual revenue growth 2012-2015 and improved brand reputation in a competitive market. Responsible for sales enablement of direct and indirect sales channels including sales training, product pricing & promotions, and customer retention.
MegaPath Inc.Vice President, Field Marketing
Jan. 2012 - Oct. 2012Technical consultative sales support for voice, voip, data networking, unified communication services for MegaPath sales teams.
IP5280 Communications Sold To MegaPathManaging Partner and Co-Founder
Jan. 2006 - Jan. 2012IP5280 was my first entrepreneurial venture where I leveraged my 20+ years in telecommunications to launch an internet-based SaaS phone and unified communications company, targeting SMB customers. I bootstrapped the company for 6 years, growing the company from 4 employees to 50+ in what ultimately became a highly competitive market with a mix of telephony and cable providers. • IP5280 was named one of the fastest-growing Internet Telephony Service Providers in the US and recognized as an Inc. 500/5000 company in 2010 and 2011; also recognized as one of the Top 10 Best Companies to Work For in Colorado in 2009, 2010 and 2011.
EchoStarSenior Vice President, CMO, Product Marketing, Human Resources
Jan. 2001 - Dec. 2004As CMO & SVP of Dish Network Satellite TV, I managed an internal advertising agency responsible for all digital & hard ad campaigns from online to direct mail and TV advertising. I oversaw a $350M marketing budget and drove high-impact coverage, reporting to the CEO. I was also the SVP of Human Resources overseeing the HR functions and needs of 20,000 employees. • Managed B2C marketing, product marketing and public relations strategies resulting in a 27% increase in subscriber growth through innovative campaigns and product leadership. • Received 2 Telly Awards for “Cable Pig” TV ad campaign, recognized as the most impacting ad campaign in the pay-TV industry. • Led national product launches and GTM strategies for HDTV, DVR and Local TV channels. • Directly managed the hiring of 2,000+ customer service representatives as a part of a massive on-shoring initiative, including onboarding, training and development.
Qwest CommunicationsVP Marketing, Business Markets
Jan. 1999 - Dec. 2002As the Vice President of Marketing for Qwest Communications during the “gold rush” of broadband connectivity, I led the B2B, B2C and Indirect channel sales and marketing communications efforts for this leading telecommunications company, overseeing marketing and product marketing for the portfolio, including pricing & promotions, competitive analysis, public relations, and crisis management. • Strengthened media outreach and brand messaging, resulting in improved public perception and heightened company visibility in key markets. • Led product and organizational integration efforts through Qwest’s acquisition of USWest properties throughout the western region, including market-by-market communications.
QwestVP Marketing
Jan. 1999 - Dec. 2001
MCISenior Director, Sales, Operations, Product Marketing, internetMCI and Virtual Data Services
Jan. 1986 - Dec. 1999
MCI TelecommunicationsDirector, IP and Data Product Marketing
Jan. 1986 - Dec. 1999
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