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Work Background
MIND 24-7Senior Vice President, Marketing & Communications
Dec. 2022 - Feb. 2024
Imaginari MarketingOwner and Head of Strategy
Oct. 2021Imaginari is an experienced full-service marketing team that transforms business goals into innovative communications strategy and award-winning creative that drives business success. The essence of Imaginari lies in its name, which means: Limitless creativity and the power to execute new ideas. A full-spectrum marketing partner, Imaginari manages the complete process of a marketing project, large-scale campaign, re-brand or new business venture. This broad-spectrum includes conception and strategy, defining goals and KPIs, creative design, rollout, ongoing oversight, and beyond. Imaginari’s engagements are tailored to each client’s strategic needs, whether it’s a single report, a long-term campaign, or stepping in to serve as an organization’s full-service marketing department.
With its deep expertise in communications strategy and award-winning creative work, Imaginari can augment any corporate marketing team. Imaginari pushes the strategic and creative envelope—making a larger impact on business goals. Learn more at www.imaginari.com
CommonSpirit HealthSystem Director, Marketing & Communications, Population Health
Jun. 2019 - Dec. 2022CHI and Dignity Health have come together to form CommonSpirit Health, a new champion for creating positive change in health care.
Dignity HealthDirector of Marketing & Communications, Population Health Enterprise
Nov. 2015 - Jun. 2019
AetnaSenior Manager, Marketing Strategy & Innovation
Apr. 2008 - Nov. 2015Phoenix, Arizona Area• Manage marketing strategy and business development
• Oversee and implement strategic communications and marketing activities. This includes strategic counsel, management, marketing communications (including product, B2B and B2C), issues management, executive communications, community relations and internal communications
• Manage projects related to market growth, business development, and member education
• Develop state-wide communication strategies and strategic partnerships to execute and support HEDIS (Medicaid/Medicare) and STAR (Medicare) objectives
• Develop strategic partnerships with community serving organizations to create mutually beneficial campaigns
• Design and lead efforts that continue to position the company as the market leaders in digital communications and social media niches through key strategic initiatives
• Developed a customized multi-channel digital communication platform, which will result in increasing the bottom line exponentially
• Managed marketing and communication needs associated with the implementation and launch of two new lines of business: Mercy Maricopa Integrated Care (Medicaid) and Mercy Maricopa Advantage (Medicare)
• Develop and implement strategic marketing plans in-line with annual corporate strategies and focus areas, including risk assessment, reevaluation and metrics and tracking tools for program measurement
• Manage member/provider communication strategies and initiatives for Medicare & Medicaid plans
• Create member/provider marketing materials and project work plans, including print & digital media
• Web Master for Mercy Care Plan, Mercy Care Advantage and Mercy Maricopa Advantage, including writing and managing Internet content
• Manage social media including development of strategic social media campaigns, messaging, posting, monitoring & evaluation
Dixon & DixonPartner
Jan. 2003 - Jan. 2008Phoenix, AZ• Partner in a firm that specializes in radio and television commercial production and promotional video script writing.
• Orchestrated numerous community public relations events recognized by the press, including the participation of city government officials, news/talk radio stations, and prime-time television news segments.
• Created and produced radio and television ads.
• Served as Master of Ceremonies for several public events.
• Composed and released numerous press releases for community events.
In-Stat (a division of Reed Business)Senior Project Manager, Domestic and International Divisions
Jan. 2000 - Mar. 2008Scottsdale, AZ• Department senior project manager for a leading provider of actionable research, market analysis and forecasts of advanced communication services, infrastructure, end-use devices and semiconductors. • Managed the company's domestic and international (U.K., Singapore, India, and China) support teams—this included the recruitment and management of additional resources when heading specific key company projects/initiatives.
• Oversaw necessary work flow and structural improvements that netted increased department efficiency and a reduction in cost of between 5% and 8% from 2005 through 2008.
• Managed several simultaneous inter-connected team projects.
• Negotiated project terms, contractor costs, forecasting deadlines, and employee/department resource allocations, enabling additional projects during a given fiscal period.
• Facilitated regular cross-group communications, enabling risk assessment and adherence to timelines, resulting in high-quality, timely deliverables.
• Effectively managed department budget on an annual basis. This included managing resource costs, research costs, and travel expenses, allowing for reduced costs, additional projects, and increased revenues per project.
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