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Work Background
DazzleCo-Founder
Apr. 2023 - Jul. 2024Rotterdam, South Holland, NetherlandsWe are thrilled to announce the launch of Dazzle, where businesses and freelancers can now connect to drive sustainable change together. As co-founders of Dazzle, we have poured our passion for sustainability into creating a platform that matches highly skilled and vetted freelancers with companies in need of their expertise. Unlike traditional marketplaces, Dazzle goes beyond just connecting companies with freelancers. We pride ourselves on personalized matching, ensuring that organizations are paired with the freelancers best suited for their unique sustainability projects. By bringing together the right talent and the right opportunities, we are fostering meaningful collaborations that deliver impactful results. At Dazzle, we believe in the future of work and recognize the growing trend of freelancing. We are committed to empowering freelancers by providing them with a platform to showcase their skills and contribute to projects aligned with their passions. Simultaneously, we assist organizations in accessing specialized sustainability talent, enabling them to drive positive environmental and social change. Our name, Dazzle, is inspired by zebras 🦓 — a symbol of startups with a social cause. Just like zebras' distinctive black-and-white stripes, Dazzle represents a unique blend of purpose and impact. By connecting freelancers dedicated to sustainability with companies committed to making a difference, we aim to make sustainability a no-brainer.
Nexio ProjectsMarketing Lead
Oct. 2020 - Apr. 2023Rotterdam, South Holland, NetherlandsAfter a very successful 6 months of working for the company as a freelancer, I was offered a fulltime position.
Saudade MarketingMarketing Strategist
Apr. 2020Rotterdam, South Holland, NetherlandsI support sustainability-driven startups & scaleups in building sustainable marketing funnels. - Marketing automation - Building marketing funnels - Content marketing (Webinars, eBooks, etc.)
- B2B Marketing (SaaS, Professional services, Consulting)
- Bespoke marketing strategies
- Growth strategies - Mentoring/coaching young marketers - Sales collateral (pitch decks, brochures, etc.)
- B2B email marketing - Inbound marketing strategy
- Digital advertising - B2B SEO content
- Lead nurturing
- Community building Saudade means 'missing something you don't know'. It perfectly describes how I felt before incorporating sustainability and purpose into my marketing activities. Now, I help companies that do good, do better.
Nexio ProjectsMarketing Strategist
Apr. 2020 - Sep. 2020Rotterdam, South Holland, NetherlandsWhile working fulltime at Capptions, I got to know Nexio Projects and found out they were looking for marketing support. With sustainability being a topic of interest, I offered my services and started working with the company in my free time. Until that moment, Nexio Projects had relied heavily on outbound sales. In the first 6 months, I worked on building the marketing funnel and optimising activities for lead generation. We had great success with hosting webinars and even published the first ebook.
CapptionsMarketing Manager
Jul. 2018 - Sep. 2020Rotterdam Area, NetherlandsI started at Capptions as a graduate intern, writing my thesis about entering the UK market. After successful completion of my internship and thus my Bachelor's degree, I was hired to head up the marketing department, basically building it from the ground up. In this role I'm responsible for: - Marketing budget and planning for the year
- Social media channels - Hubspot marketing automation
- Google Ads (search, display and app)
- LinkedIn advertising
- Tracking marketing performance - Content marketing (i.e. case studies, ebooks and articles)
- Marketing and sales alignment - Pre-sales - Marketing support for partners Additional projects:
- Video testimonial project
- Launch of the Dutch website - Supervising 2 graduate internships - Hubspot implementation
Safety ChangerGraduate Intern
Feb. 2018 - Jul. 2018Rotterdam Area, NetherlandsSafety Changer had just decided to change their name to Capptions, in order to speak to a wider audience. I was tasked with researching how to enter the UK market, while also supporting the company with general marketing activities.
GGN mastering creditCollections Assistant
Mar. 2017 - Aug. 2017Rotterdam Area, Netherlands
Eventerprise.comInstagram manager
Jan. 2017 - Mar. 2017
Eventerprise (Pty) LtdDigital Marketing Intern
Sep. 2016 - Jan. 2017Cape Town
DASCollections Assistant
May. 2016 - Aug. 2016Rotterdam Area, Netherlands
Exoal b.v.Marketing and customer service assistant
Jan. 2016 - Jul. 2016Vlaardingen Area, NetherlandsWriting a marketing plan
Updating social media (Facebook and Instagram)
Responsible for all correspondence with French customers
Administration
Assembling orders
USP Marketing ConsultancySupervisor
Jul. 2015 - Jan. 2016Rotterdam Area, NetherlandsSupervising and coaching the call agents
Keeping track of the results
Consulting with the research analysts
USP Marketing ConsultancyCallcenter Agent
Oct. 2014 - Jul. 2015RotterdamApproaching respondents for surveys Convincing respondents to participate Making use of the phone etiquette Ensuring the quality of the conducted studies
USP Marketing ConsultancyNative speaker
Jan. 2014 - Dec. 2014RotterdamDorma international project Calling to the US, UAE and India Conducting a study for Dorma Target groups: Architectural firms, hardware stores specialised in access solutions
The Sales UnitSales Representative
Jan. 2013 - Dec. 2014RotterdamFace 2 face marketing for charitable organizations
Royal MnandiUnit Administrator
Jul. 2012 - Aug. 2013Thabazimbi, South AfricaAdministrative tasks within the establishment Answering the phone, passing on messages and orders Helping clients Directing kitchen staff
Golden Ship RestaurantHospitality
Jan. 2009 - Dec. 2015Answering the phone, taking down orders and preparing them for delivery or pick up Cleaning Helping customers
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