My mission is simple yet powerful: to help companies use marketing as a force for good. Marketing, when used thoughtfully, can do more than drive revenue; it can educate, raise awareness, and inspire real action on behalf of sustainability.
With over six years of experience in B2B marketing, I initially co-founded Dazzle to further commit to the intersection of business and sustainability. Although my partner and I ultimately went our separate ways, that experience solidified my commitment to redefining marketing’s role in promoting a more sustainable, equitable world. Now, through Saudade Marketing, I support businesses that prioritise impact, guiding them to build authentic, purpose-driven brands.
Having started my journey with a background in Business Administration, my career took a turn four years ago toward environmental advocacy and corporate responsibility. My work with sustainability-focused startups and scale-ups has shown me that meaningful change is not only possible but essential.More...