Antti Mäkelä

Partner @Embassy of Design

Team LeadershipData AnalysisMarketing DirectorBrand ManagementDigital Marketing💸 MarketingCampaign ManagementStrategic MarketingMarket Research

Working as a partner at Embassy of Design, I have successfully led numerous business and service design projects, creating innovative solutions for a diverse range of clients. I have contributed to the growth and reputation building of our client companies through my skills in business design, customer experience, and agile market research. I have also played a key role in market potential studies and brand research and strategies, fostering a data-driven work environment. With over 15 years of experience in business and brand development, I specialize in qualitative and quantitative research methods typical of social and human sciences, as well as lean startup methodologies. My clients particularly appreciate my ability to visualize data and create elegant summaries for strategy and research projects. I have worked internationally throughout my career, collaborating on product marketing and business development projects with both startups and large international companies such as Virgin, Hutchinson 3 Hong Kong, and Nokia.

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Work Background

Embassy of DesignPartner

Feb. 2017Helsinki Area, FinlandEmbassy of Design is a research consultancy specializing in market segmentation.

Monami AgencyPlanning Director

Sep. 2015 - Feb. 2017Helsinki

JollaCreative Director

Mar. 2015 - Sep. 2015Helsinki, Finland

JollaMarketing Manager

May. 2013 - Mar. 2015Helsinki, Finland

UnoamCo-Founder and Chief Executive Officer

Jan. 2010 - Jul. 2014FinlandResponsible for developing the business from a startup to a medium sized creative agency with solid income and satisfied clientele. Elaborating business development and strategy plans to support business growth. Creating marketing strategies and tactical marketing programmes for clients. Involved in Account & Project Management.

TinnoffCommunications Manager

Sep. 2011 - Sep. 2012HelsinkiWorking as the lead digital communications manager for a software company operating in the online healthcare industry. In charge of managing the brand portfolio, creating the communications plans & strategies and building concepts for the online & desktop products.

University of TampereAdministrator

Aug. 2008 - Jul. 2011Tampere, Finland.Development and maintenance of a Alumni web communications services.

University of TampereProject Developer

May. 2008 - May. 2010Tampere, FinlandWeb communications service development with a myriad of digital service projects. Administration, content production, SEO, SoMe marketing and agency relations.

Ludwig von Mises Institute-EuropeResearch associate, policy assistant

May. 2009 - Jun. 2010Brussels Area, BelgiumPublic relations & networking, academic research position in a think-tank environment focusing on EU affairs, economics and information society strategies.