Barbara Zerbe - Operations/Project Management/Coach/Founder, BZ Strategies

Operations/Project Management/Coach/Founder @BZ Strategies

Event ProducerEditorBlog ManagerProject CoordinatorHelp Desk SupportEducationAssistantSoft Skills TrainerAssociate PartnerCopywritingContent WriterCustomer ServiceCustomer Success ManagerLife CoachingMarketingC-level Executive🐦 DesignConsultingBusiness OwnerCOOAffiliate MarketingBrand Marketing ManagerContent ManagerEmail Marketing ManagerCopywriterGraphic DesignerBrand DesignerExecutive CoachBusiness AnalystAdvisorAssociatePartnerMarketing DirectorArt Director

I help businesses navigate chaos and achieve growth through effective project management, streamlined operations, targeted marketing strategies, and impactful coaching. PROFESSIONAL HIGHLIGHTS • Launched the NY Times and Amazon Best-Seller Reversing Alzheimer’s by Dr. Heather Sandison overseeing marketing, project management, and public relations, including the marketing and launch of the quarterly Reversing Alzheimer’s Course. • Implemented organization-wide Asana Project Management systems for HealthMeans, Chris Kresser and other clients. Trained staff and influenced company culture for buy-in and usage. • Grew HealthMeans from an operational perspective from 15 to 50 staff members in less than 4 years. Shifted corporate culture, incorporated company principles and DEIA training, created and implemented hiring processes, 360-review process, job descriptions, goal setting, and scorecards.

HealthMeansChief Operations Officer

Jul. 2021 - Jul. 2022Integral member of senior leadership team, progressed from Director of Operations to Chief Operating Officer, who architected the operational efficiency and growth of the organization from under 20 to over 50 employees. Established policies and standard operating procedures to increase productivity with project management, client vetting, and hiring. Worked cross-functionally to confirm new policies and SOPs made the desired impact. Account management of up to 40 accounts cultivated client relationships, troubleshot problems, and delivered high-quality support. Prominent executive presence while serving as brand representative for business development, partnerships, and industry conferences. • Oversaw daily operations through competent policies and procedures to aid in achieving goals and objectives. • Designed organizational charts and career growth plans for employees increasing retention and engagement. • Budget and finance advisement on prioritizing payments and balancing the budget. • Steered event planning lifecycle for weeklong summits, webinars, masterclasses, and docuseries, from client calls to selling events, scheduling of SOPs, copy and run of day. • Established HR 360 review performance process, scorecards and created job descriptions for every roles. Provided conflict management and de-escalated situations that arose. • Launched a $400k+ program for sponsor and advertising sales inclusive of a proprietary Wellspring Advertising platform implementation. • Shifted corporate culture to minimize 24/7 work availability expectations and encouraged work-life balance, open and safe learning spaces, and provided clearer processes.

Feedback from Barbara’s ex-colleagues