Maria Fernanda Raffa

Directora de Marketing & Comunicaciones Corporativas @McDonald’s MesoAmerica

Sales ManagerMarketing DirectorHead of GrowthMarketingEvent ProducerConsultingBrand Marketing ManagerCommunications Manager

Maria Fernanda Raffa, as the Director of Marketing & Corporate Communications at McDonald's MesoAmerica, is responsible for shaping the company's brand image and communication strategies across the region. Her role involves overseeing marketing campaigns, managing public relations, and ensuring consistency in corporate messaging. She is instrumental in driving customer engagement, promoting new products, and enhancing McDonald's reputation in the market. Her expertise lies in developing innovative marketing strategies, managing cross-functional teams, and fostering strategic partnerships.

People also viewed

Photographer & Videographer | Director | Producer @Daphne Hougard Photo Video

MarketingCreative ProducerContent Manager

Head of Talent Development, HRBPs, and ER @Lyra Health

Executive CoachHRConsulting+6 tags

United StatesInfluencer🔥 Startup Founder+13 tags

Owner/Founder @Sol Market

Email Marketing ManagerPartnerships ManagerEvent Producer+8 tags

Quality assurance analyst @Charlie Health

United StatesData EntryOffice Assistant+4 tags

Healthcare Product Manager @HTSS

Startup FounderMarketingIT+22 tags

Consumer and Marketing Specialist @Uncover

MarketingITConsulting+16 tags

Aaron Boatright

Entrepreneur @ICampaignation

SalesSales & BizDevBusiness Owner+2 tags

Sevda Cosgun, MBA

Controller @GTA GSM

Feedback from Maria Fernanda’s ex-colleagues

user-post-1

user-post-2

user-post-3

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Directora de Marketing y Comunicaciones MesoAmerica

McDonald'sDirectora de Marketing y Comunicaciones MesoAmerica

Mar. 2021Guatemala

Asesoria en Marketing y Ventas

Nikken International, Inc.Asesoria en Marketing y Ventas

May. 2020 - Mar. 2021Chile

Asesora at Chilean Embassy in Italy

Chilean Embassy in ItalyAsesora at Chilean Embassy in Italy

Jan. 2019 - Feb. 2020Rome, Italy

General Marketing Manager from Chile and Peru

Arcos DoradosGeneral Marketing Manager from Chile and Peru

Feb. 2013 - Jan. 2019Chile and PeruAchievements: launching of new Kid´s Menus to fit the new requirements of law regulations in Chile Long term Strategies designer for maximizing profitability by increasing Sales and Gross Margins. Develop strategical plans to social relations and media and digital communications. Director of the crew members of media and publicity agencies

Senior Operations Manager

Arcos Dorados Restaurantes de Chile LtdaSenior Operations Manager

Mar. 2007 - Jan. 2013ChileResponsible for Chilean Operations over 40 Restaurantes. Providing leadership to all areas of Business as HR and IT. Skilled at identifying and capturing market opportunities, realizing strong and sustainable revenue growth

Learning & Development Consultant

For McDonald´s Learning & Development Consultant

Jan. 2000 - Feb. 2007ArgentinaResponsible for leading all the issues related with training and development. Focus on staff performance improvement and management recruiting

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

Get Recommended to New Customers

Connect with Like-Minded People

Find a side project

Reach Top Niche Experts

Find Jobs on a Hidden Market

Find a Perfect Co-Founder

Find a Trusted Mentor

Hire Top Global Professionals

See more people like Maria Fernanda on Intch

Marketing

643498 people

17

Diseñadora y directora de proyectos

18

Product & Ecommerce Manager para productos B2B y B2C @ Minimal

17

Social Media & Strategy Director @ SAMY Alliance

MarketingEvent Producer

79555 people

32

Communications and PR @ Paola Vega Morgado Consulting Solutions

18

Periodista @ Travel Rock

18

Marketing Manager/ Director