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Work Background
Delta Air LinesOnboard Product Marketing Specialist
Oct. 2024Atlanta Metropolitan Area
Buff City SoapCreative Director
Feb. 2024
HoneywellDigital Marketing Specialist
Jun. 2023 - Sep. 2024Atlanta, Georgia, United States- Wrote, produced, and published over 600 pieces of digital content in 2024 across five industry verticals, contributing to a pipeline of $231M (20% over goal) and revenues of $85M (72% over goal)
- Developed and implemented digital content strategies, increasing website sessions to 53.9K and improving engagement rate to 55.1%
- Coordinated with cross-functional teams to create and execute digital marketing campaigns, leading to 48.7K total users and 65.4K page views
- Managed SEO strategies and analytics, resulting in a bounce rate reduction to 44.9% and an increase in active users to 48.2K
- Executed email marketing campaigns, achieving notable increases in open and conversion rates and significantly enhancing user engagement
- Supported the execution of executive messages, town hall meetings, and project-specific communications, ensuring consistent and impactful messaging
Keller Williams Realty, Inc.Real Estate Agent
Jan. 2021 - Jun. 2023Brookhaven, Georgia, United StatesAs a product of The University of Georgia, Shy gained the necessary skills to thrive in a management and marketing concentration at Terry College of Business. She has worked with multi-million dollar brands, such as Planet Fitness and Buff City Soap, as a long-term publicist, marketing expert, and real estate consultant. Shy strives to help clients find unique qualities in their properties, successfully market those properties, and make sound, wise investments and purchases. As a Georgia native, Shy Motley has and continues to build upon her knowledge of and appreciation for the area's diverse communities and its competitive real estate market. Her years of active involvement in this industry flourished into a success story that merges her expertise with her unwavering commitment to her client's goals, which has, in effect, contributed to her many achievements. Shy's many years of experience and unwavering dedication have proven useful to her client base and their widespread goals, including first-time home buyers, savvy investors, and large-scale developers. She has participated in transactions regarding various properties, including condos, townhouses, single-family residences, multi-family, and commercial properties in Atlanta.
Buff City SoapMarketing Director
Jan. 2020 - Feb. 2024Dallas, Texas, United States- Increased marketing strategies as both in-house marketer and B2B client
- Developed and monitored digital marketing strategies, including social media, influencer partnerships,
email marketing, and search engine marketing
- Formed 12 new corporate client relationships in under a year
- Increased site traffic by 30%, marketing efficiency by 25%, and managed a $1.5 million budget
Chick-fil-A Corporate Support CenterSummer Marketing Intern
Jun. 2019 - Jul. 2019Atlanta, Georgia, United States- Created graphics and updated graphic templates for weekly social media content
- Helped with idea generation, content creation, planning, and scheduling
- Worked with staff on marketing, events, communications, and graphic sponsorship ideas
- Assisted in managing social media editorial calendar by copywriting, proofreading, and scheduling
outgoing content
Planet FitnessMarketing Manager
Jan. 2019 - Dec. 2020Atlanta, Georgia, United States- Conducted financial modeling for online marketing programs, including website revenue expenditure and forecasting
- Prepared quarterly marketing collaterals and independently wrote marketing proposals
- Utilized Adobe Marketing Cloud and other software to complete various operational tasks
- Planned and coordinated advertising campaigns. Participated as a key member on all management
steering committees
- Collaborated with digital global team to share collaterals enduring compliance with brand guidelines
nationwide
Sun Tan City Marketing Manager
Jan. 2019 - Dec. 2020Atlanta, Georgia, United States- Collected and analyzed marketing performance data to create campaign success reports
- Developed marketing and management campaigns to align with company culture and core values
- Measured and reported multi-channel marketing strategies to increase the team’s awareness which
supported business development initiatives
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