Buff City Soap
Company Employees
Shy Motley
Product Marketing Specialist @Delta Airlines
Verified
As a Senior Marketing Specialist, I am a strategic thinker and innovative brand creator passionate about building meaningful connections between brands and consumers. With my expertise in data-driven marketing, digital, email, social media, and influencer marketing, I help your company attract and retain customers, build brand awareness, and drive revenue growth. Whether you need a comprehensive marketing strategy or a targeted campaign, I leverage my skills and experience to deliver measurable results to help your business succeed in today's competitive landscape.More...
Erin Hogue
Retail Strategy Consultant
Verified
With over 20 years of experience in retail strategy and product development, I am a Principal Consultant at See Forever Consulting, a retail consultancy that helps brands and retailers of all sizes and industries solve complex business puzzles. I leverage my skills in merchandising, e-commerce, pricing, customer experience, and data-driven decision making to drive sales and profitability for my clients. Previously, I was the Chief Merchandising and Digital Officer at Buff City Soap, a high-growth franchise retail concept, where I led the product, pricing, and digital transformation strategy, growing the store count from 20 to 260. I increased revenue by 300% by managing key product categories, developed and launched new product lines, and implemented a centralized merchandising strategy that improved productivity and competitiveness. Prior to Buff City Soap I spent 16 years at The Container Store leading the flagship Custom Closets business; taking the business from $50M to $450M+ through innovative product development and customer centric business strategies. I am passionate about the art of retail and creating innovative solutions that align with customer needs and market trends. I am motivated to build businesses from scratch, improve processes, develop strong relationships, and cultivate a winning culture. I believe that encouraging innovation and forward-thinking strategy is key to taking concepts from inception to reality.More...