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Work Background
Carry1stUser Acquisition and Ad Monetization lead
Sep. 2023RemoteUnlocking the African market for titles like Call of Duty Mobile, Africa Glam, and EverMerge, I lead the UA and Ad Monetization efforts as an official partner of Activision Blizzard, Nanobit, and Big Fish Games. My responsibilities span from developing GTM strategies to establishing Ad monetization frameworks. Main focus areas: - Implementing strategies for acquiring mobile users, focusing on increasing growth and expanding market reach. - Managing UA campaigns across all channels (Meta, Google, TikTok, Unity and programmatic networks) - Maintenance of UA dashboards and MMP, with a focus on ROAS, LTV and Retention optimizations
- Leading communication with Product, Creative and Data teams to ensure clear and effective collaboration
WasderUser Acquisition lead
Apr. 2022 - Aug. 2023Stockholm, Stockholm County, SwedenFull cycle UA for web3 start up + Admon set up (Applovin Max) from the scratch. Highlights:
- Developed GTM strategy, deep diving into funnel conversion metrics and making forecasts for LTV predictions together with Product and Data teams - Maintained and grew strong relationships with network POCs (Meta, Google, Snapchat) - Increased traffic by 40%, within the same budget, through CPI optimisations.
- Worked closely with stakeholders to align marketing vision
ZeptoLabFacebook team lead || Mobile User Acquisition
May. 2020 - Apr. 2022Barcelona, Catalonia, SpainUA for Bullet Echo and CATS Highlights:
- Managed Meta UA team to ensure best performance and scale across all titles - Solved integration issues to minimize data discrepancies between network and MMP - Implemented and optimized iOS Conversion scheme
- Developed framework for Creative team/ UA effective collaboration
- Prepared soft launch budgeting and strategy fro new titles (Downhill Smash)
DataArtiGaming Marketing consultant
Nov. 2016 - May. 2020United StatesGTM strategy consultant for Gaming project
WargamingUser Acquisition lead || media buyer
Jul. 2014 - Jun. 2020London, England, United Kingdom- Managed and optimized mobile UA campaigns across all existing platforms: Facebook, Google, Linkedin, Ad Networks, DSPs, Reddit, Quora, Amazon ads, Bing ads. - Managed Influencer marketing initiatives
- Discovered creative solutions for user acquisition
- Worked on developing marketing partnerships for global user acquisition efforts
- Created and executed A/B testing, sharing results with relevant teams
- KPIs repoting to management and stakeholders
PropellerAdsGrowth Marketing Manager
Jan. 2012 - May. 2014Cyprus- Lead generation for verticals: dating, gambling, soft, e-commerce, games, mobile - Working with CPI/CPA/CPM traffic
- External market analysis: identifying the potential development of the market, its trends, creating reports
- Working with a variety of marketing channels, to determine the most effective ones
- Working closely with sales hunters team
- Lead KPI integration
- Development of analytic tools (mostly parsers) together with IT department - Providing training sessions for employees, on how to analyse existing and external data
Globe University Woodbury MinnesotaSearch Engine Optimization department trainee
Jan. 2011 - May. 2011Minneapolis, MN- On page optimization including meta tags, page titles, alt tags, and description. - Keyword research, analysis, and implementation into content and other aspects of websites. - Internal / External link building - Performing website tech audits to identify areas of improvement and potential issues. - Building systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, etc.) - Help in setting and improving key performance indicators for SEO - Promotion both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
Veeam SoftwareOnline Advertising Specialist EMEA
Jul. 2009 - Jan. 2011EMEA- Identifying the most important online IT sources in EMEA
- Social Media advertising (LinkedIn + local networks)
- Community building with bloggers
- Writing and testing ads and landing pages
- Lead generation campaign implementation and monitoring
- Analyzing the results and making recommendations for optimization of advertising expenses and campaign tactics
- Regular reporting, monthly and quarterly planning (Campaigns performance, current stats, messages)
- Competitive analysis
- Advertising budget planning
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