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Work Background
Business Center InternacionalExecutive Director I Operations and Marketing
Jan. 2023Indaiatuba, São Paulo, BrasilThe International Business Center is a service hub dedicated to international trade. - Responsible for developing the business model, establishing remuneration criteria among commercial agents, whether they are customers, suppliers or intermediaries of international business
- Creation and execution of marketing and communication strategies
- Development of the brand identity, logo and digital presence strategy
- Definition of corporate content and its distribution to the network of associates and commercial partners
- Direct participation in the negotiation processes and engagement with business partners
asti Assessoria e Consultoria LtdaManaging Director I Operations and Marketing
Jan. 2015 - Dec. 2022São Caetano do SulCompany specialized in professional services for the automotive industry, serving OEMs, the aftermarket divisions (IAM) and auto parts distributors and manufacturers, offering technical and commercial training, and developing product marketing services. I led the company's startup, focusing on customer relationships, especially with the after-sales areas of major automakers in Brazil, brand positioning, service portfolio development and strategic partnerships.
- Authorize to plan and organize all operational processes and functions; - Accountable for bottom line results, contract management and financial KPI's; - Responsible for controlling of the administrative and operational budget monitoring; - Responsible for key negotiations and bidding decision-making • Led the startup of ASTI operations, ensuring the continuity of the projects that were underway at Arvato. Decisive role for the adherence of major clients to the company.
• Directed the expansion of the company's services portfolio, generating revenues growth of +15% and operating profit of +30%.
• Developed strategic partnerships that allowed the entry into a new market for the company.
Arvato | BertelsmannBusiness Unit Director I Operations, Sales and Marketing
Jan. 2009 - Dec. 2014BrazilArvato is an internationally active services company, that develops and implements innovative solutions for business customers from around the world. In the automotive industry offering Logistics & Fulfillment, Digital Commerce and Digital After Sales. After a year and a half managing onsite arvato's operations in Campinas at the Mercedes-Benz do Brasil unit, I headed the technical information division for Latin America, distributed across 4 locations, totaling more than 100 employees. Responsible for the strategic reorientation of the company and the results in the country, reporting directly to the headquarters in Germany.
- Supported and acted at key steps for the merger and the spin-off process of Arvato businesses in Brazil, following the company’s global strategical reorganization • Designed and implemented a new product allowing the entrance into the mining industry (Vale) leveraging +20% revenue.
• Closing of Arvato's first contract with General Motors worldwide, generating +8% sales growth.
• Led the transfer of the central office to a new location, providing effective improvements in the working environment and to the operational workflow.
• Regained contracts with former clients bringing +5% sales growth.
• Implementation of employee performance analysis tools, in alignment with the headquarters in Germany
BoschRegional Product Marketing Manager (Latin America HQ)
Jul. 2005 - Jan. 2009Campinas, BrazilBosch is the world's original equipment and innovation leader, manufacturing and marketing original equipment and aftermarket products. Directed the implementation of a global product strategy and the management of the marketing area for the automotive aftermarket division for brake parts in the Latin American region, managing the product portfolio provided by Bosch factories and by suppliers in Brazil, Colombia, Germany, and China. • Optimized the range of brake parts portfolio for Latin America market, generating +26% revenue, which included new communication strategy for the market, from the development of technical and commercial materials, the development of new packaging and physical and digital catalogs.
• Directed the prices renegotiation with local and international suppliers, which boosted margins for the product line.
• Led a new products development with national suppliers, which allowed sales in the European market for the first time.
BoschProduct Marketing and Export Sales Coordinator (Asia Pacific HQ)
Jun. 2004 - Jun. 2005Singapore, SingaporeCoordination of the products portfolio development and launching of new products for the Latin America market. • Optimized and strengthened the business processes between the Headquarter in Brazil and Singapore reorganizing and promoting the offering portfolio to the Latin America market, reducing the time to market of product launch.
• Managed the release of more than 300 new items, which resulted in sales increase by 35% in one year.
BoschProduct marketing Specilaist
Aug. 2001 - May. 2004São Paulo, BrazilResponsible for the marketing management of the entire electric motor’s portfolio, for the automotive aftermarket and to the industrial applications segment. • Structured the product marketing area at São Paulo site, improving market service, reducing the lead time of new products launch, generating sales growth by 8%.
• Promoted the development of exclusive products for the non-automotive applications market that led to a growth of more than 18% in sales in Brazil and more than 20% for export markets.
• Developed all marketing content, focusing on the Latin American market, driving the launch of the windshield wiper blades manufactured in Brazil.
BoschProject Engineering
Jul. 1998 - Jul. 2001São Paulo, BrazilResponsible for product development of automotive horns and windshield wipers. Coordination of production activities and for conducting the technical and financial feasibility studies for the transfer of manufacturing lines from Europe to Brazil.
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