BoschRegional Product Marketing Manager (Latin America HQ)
Jul. 2005 - Jan. 2009Campinas, BrazilBosch is the world's original equipment and innovation leader, manufacturing and marketing original equipment and aftermarket products. Directed the implementation of a global product strategy and the management of the marketing area for the automotive aftermarket division for brake parts in the Latin American region, managing the product portfolio provided by Bosch factories and by suppliers in Brazil, Colombia, Germany, and China. • Optimized the range of brake parts portfolio for Latin America market, generating +26% revenue, which included new communication strategy for the market, from the development of technical and commercial materials, the development of new packaging and physical and digital catalogs.
• Directed the prices renegotiation with local and international suppliers, which boosted margins for the product line.
• Led a new products development with national suppliers, which allowed sales in the European market for the first time.