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Work Background
OzowHead of Experience
Aug. 2024 - Nov. 2024
ArcanumExperience & Product Designer (Freelancer / Consultant)
Feb. 2024City of Cape Town🙌 Led product and UX strategy across major financial brands including Old Mutual, Momentum and Asian Development Bank. ❤️ Designed behaviour-led digital experiences that increased customer engagement, activation and retention. 💅 Developed scalable design systems and operational frameworks improving delivery speed and cross-team alignment. 🕹️ Built gamified customer models (levels, rewards, EQ, habits) that helped drive measurable behavioural change. 🤝 Partnered with executives to shape product vision, prioritisation and long-term user experience strategy.
BanQu Inc.Lead Product Designer
Aug. 2023 - Jul. 2024Cape Town, Western Cape, South Africa♻️ Drove end-to-end product experience strategy for a data-driven sustainability digital ecosystem that helps provide a transparent supply chain for brands. 🎨 Introduced structured UX practices, design frameworks and improved feature delivery processes. 🤳 Designed experiences that enhanced customer satisfaction and reduced friction across touchpoints.
OzowHead of Product
Jul. 2022 - Jan. 2023Cape Town, Western Cape, South Africa
OzowHead of User Experience & Design
Oct. 2021 - Aug. 2023Cape Town, Western Cape, South Africa🏔️ Led the UX & Design function across Pay-In, Payouts, and Merchant Services, shaping UX standards for critical fintech products. 🎨 Modernised the design practice, established design processes and improved collaboration with Product & Engineering. 🗝️ Drove key product initiatives improving activation, payment flows and merchant engagement.
OrderInHead Of User Experience & Design
May. 2021 - Sep. 2021Cape Town, Western Cape, South Africa
22seven: Boss Your MoneyHead of Product
Jan. 2021 - May. 2021Cape Town, Western Cape, South Africa🏔️ Led product direction, prioritisation and delivery for an early-stage fintech focused on financial empowerment. 🧭 Collaborated with cross-functional teams to bring new features to market, streamline user journeys and introduce habit-building mechanics. 🕹️ Built product vision, roadmap and user experience strategy with measurable improvements to engagement.
22seven: Boss Your MoneyHead of Product Design
Nov. 2017 - May. 2021Cape Town Area, South Africa🧭 Drove the complete UX transformation of the 22seven ecosystem, leading discovery, journey mapping, UX flows, prototyping and user testing. 🙌 Guided teams across UK & SA markets, establishing a consistent UX strategy across multiple brands. 🧩 Implemented design systems, DesignOps structures and research practices to scale delivery and quality. 💬 Ran continuous feedback loops using qualitative and behavioural insights to improve conversion and retention.
SprintHiveLead User Experience Consultant
Aug. 2017 - Nov. 2017Cape Town Area, South Africa❤️ Brought in as a principle consultant to lead UX for enterprise-level client projects. 🥧 Delivered research-driven experiences, prototypes and usability insights that influenced major product decisions. 🎨 Managed the digital marketing design function, including visual design development and marketing collateral.
iOCOHead Of User Experience
Apr. 2016 - Jul. 2017Cape Town Area, South Africa🏔️ Led the UX capability, designing customer-centric solutions for the EOH group and its enterprise clients. 🤝 Built strategic UX relationships with clients, defined UX methodologies and facilitated workshops for alignment and solutioning. 📖 Developed internal UX training modules to uplift team capability. 🙌 Oversaw concept creation, IA, interaction design and testing across multiple industries.
iOCOLead User Experience & User Interface Design Consultant
Jan. 2013 - Jul. 2017
Dzynhaus [House of Design]Freelance User Experience Consultant
Jan. 2009 - Jan. 2014Cape Town Area, South AfricaFreelancer with skills in User Experience, User Interface,Iconography, User Interface, Typography.
Storeworks CCInterior Design
Jan. 2007 - Jan. 2008
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