Pietro Martorelli

Brand & Creative Strategist @Strategist

United States💸 Marketing👍 Sales & BizDev🧨 Consulting🎥 Entertainment🏐 Sports

Pietro Martorelli is a highly skilled Brand & Creative Strategist with a rich professional history in the marketing and advertising industry. Known for creating compelling brand stories and strategic marketing plans, he has a proven track record of driving growth and enhancing brand visibility. His extensive experience includes working with both startups and established companies, helping them to communicate their brand messages effectively. Pietro has a keen eye for aesthetics and a deep understanding of market trends, consumer behavior, and digital platforms. He holds a degree in Marketing and Advertising, and two Masters in International Business and Data Analytics, which provides a solid foundation for his successful career. Based in Portugal, Pietro continues to apply his innovative thinking and strategic planning skills to elevate brands and inspire audiences.

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Work Background

Campbell EwaldSenior Integrated Strategist

Jul. 2022United StatesClients: OnStar (North America), Centene (Health), Henry Ford Health, Shamrock Farms (CPG), Port Authority NY/NJ, Everbank. - Brand champion, leading strategy development for assigned work streams. - Developing creative ideas and strategic POVs for clients. - Aligning strategy with a client’s business goals and objectives. - Developing creative briefings, client presentations, and new business presentations on a consistent basis. - Executing omnichannel strategies and tactics for the agency across processes, products, people, and clients. - Working with clients to determine and identify objectives, goals, KPIs, strategies, and tactics. - Providing internal teams with an understanding of the cultural landscape, consumer behavior, competitive activity, emerging technologies, culture, and global trends - Developing frameworks and methodologies for approaching strategic issues, leveraging existing Momentum intellectual capital - Identification and prioritization of client opportunities, including new business proposals. - Managing and developing younger strategists. - Created and Managed company strategy newsletter for clients and internal teams.

CHEK InstituteMarketing Manager

Jun. 2021 - Jul. 2022San Diego, California, United States- Leading an international team of talented creatives to produce 360o marketing campaigns, including but not limited to campaigns for e-learning and live courses, practitioner products, automated ongoing marketing funnels, new product campaigns, and all other public-facing communications for the CHEK Institute. - Creating and overseeing the execution of monthly content strategies for the Institute’s blog and social media channels. - Developing strategies to grow a community of CHEK students and followers on Instagram, Facebook, YouTube, LinkedIn, TikTok, Twitter, and Email lists. - Ensuring brand consistency across all platforms throughout all content and marketing campaigns. - Owner and manager of the marketing calendar according to the CHEK Institute’s OKRs. - Monitoring Google Analytics, Facebook Analytics, CRM, and database analytics. - Managing media planning and buying for media outlets. - Generating monthly reports to the executive team for all major marketing metrics, such as leads, conversion rates, ROI, sales, website traffic, and email campaign metrics. - Strategized, managed, and created a campaign for the CHEK Academy, enrolling over 300 students across three regions: North America, Europe, and South Pacific. - Delivered the most prolific Black Friday campaign of the company, increased sales by 17% from the previous best sale, and at the same time launched four new products.

NextPet-GoPetieMarketing Coordinator

May. 2020 - Jan. 2021Boston, Massachusetts, United States - Strategized, created, developed, and executed all marketing campaigns using the company’s CRM platform, reaching out to more than 20.000 contacts. - Managed two internship programs, with 14 interns each, intending to build a contact database of public officials, and develop marketing communications segmented by state and position within municipalities. Furthermore, developed three capstone projects with Northeastern, University of Guelph, and Cambrian College. - Assisted current clients to transition to a new software upgrade, by creating a process to customize the new software according to each municipality pet licensing program.

Sherpa42Brand Strategist & Creative

Apr. 2019 - Jul. 2019São Paulo, Brazil-Clients: Amstel. -Developed an integrated strategy for the brand to increase its presence and association with Libertadores Cup through in-stadium brand activations, B2B hospitality events, and halftime campaigns for each of the 6 Brazilian teams participating in the competition. -Created strategies for BTL activations; created and developed BTL and live marketing activations; analyzed the competitive scenario (Competitor strategy and communication); quantitative, qualitative, field and desk research; studied market, behavior trends, and inspiration for brands; created creative strategies/insights.

Grupo TOPEvent Strategist

Aug. 2018 - Apr. 2019São Paulo, Brazil- Planned event strategies supporting business goals by seamlessly integrating with a multi-touch, integrated buyer journey, applying data-driven insights, and allocating the event budget most effectively. - Surrounded proprietary and third-party events with social and digital activities to drive increased and deeper client engagement. - Developed event responses lead management plans to ensure contacts captured at the events are appropriately routed and pursued. - Provided ongoing metrics on event performance and results against projections and targets. - Develop creative concepts for events of up to 15,000 people.