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Work Background
Campbell EwaldSenior Integrated Strategist
Jul. 2022United StatesClients: OnStar (North America), Centene (Health), Henry Ford Health, Shamrock Farms (CPG), Port Authority NY/NJ, Everbank.
- Brand champion, leading strategy development for assigned work streams.
- Developing creative ideas and strategic POVs for clients.
- Aligning strategy with a client’s business goals and objectives.
- Developing creative briefings, client presentations, and new business presentations on a consistent
basis.
- Executing omnichannel strategies and tactics for the agency across processes, products, people, and
clients.
- Working with clients to determine and identify objectives, goals, KPIs, strategies, and tactics.
- Providing internal teams with an understanding of the cultural landscape, consumer behavior,
competitive activity, emerging technologies, culture, and global trends
- Developing frameworks and methodologies for approaching strategic issues, leveraging existing
Momentum intellectual capital
- Identification and prioritization of client opportunities, including new business proposals.
- Managing and developing younger strategists.
- Created and Managed company strategy newsletter for clients and internal teams.
CHEK InstituteMarketing Manager
Jun. 2021 - Jul. 2022San Diego, California, United States- Leading an international team of talented creatives to produce 360o marketing campaigns, including but not limited to campaigns for e-learning and live courses, practitioner products, automated ongoing marketing funnels, new product campaigns, and all other public-facing communications for the CHEK Institute.
- Creating and overseeing the execution of monthly content strategies for the Institute’s blog and social media channels.
- Developing strategies to grow a community of CHEK students and followers on Instagram, Facebook, YouTube, LinkedIn, TikTok, Twitter, and Email lists.
- Ensuring brand consistency across all platforms throughout all content and marketing campaigns.
- Owner and manager of the marketing calendar according to the CHEK Institute’s OKRs.
- Monitoring Google Analytics, Facebook Analytics, CRM, and database analytics.
- Managing media planning and buying for media outlets.
- Generating monthly reports to the executive team for all major marketing metrics, such as leads, conversion rates, ROI, sales, website traffic, and email campaign metrics.
- Strategized, managed, and created a campaign for the CHEK Academy, enrolling over 300 students across three regions: North America, Europe, and South Pacific.
- Delivered the most prolific Black Friday campaign of the company, increased sales by 17% from the previous best sale, and at the same time launched four new products.
NextPet-GoPetieMarketing Coordinator
May. 2020 - Jan. 2021Boston, Massachusetts, United States - Strategized, created, developed, and executed all marketing campaigns using the company’s CRM platform, reaching out to more than 20.000 contacts. - Managed two internship programs, with 14 interns each, intending to build a contact database of public officials, and develop marketing communications segmented by state and position within municipalities. Furthermore, developed three capstone projects with Northeastern, University of Guelph, and Cambrian College.
- Assisted current clients to transition to a new software upgrade, by creating a process to customize the new software according to each municipality pet licensing program.
Sherpa42Brand Strategist & Creative
Apr. 2019 - Jul. 2019São Paulo, Brazil-Clients: Amstel.
-Developed an integrated strategy for the brand to increase its presence and association with Libertadores Cup through in-stadium brand activations, B2B hospitality events, and halftime campaigns for each of the 6 Brazilian teams participating in the competition.
-Created strategies for BTL activations; created and developed BTL and live marketing activations; analyzed the competitive scenario (Competitor strategy and communication); quantitative, qualitative, field and desk research; studied market, behavior trends, and inspiration for brands; created creative strategies/insights.
Grupo TOPEvent Strategist
Aug. 2018 - Apr. 2019São Paulo, Brazil- Planned event strategies supporting business goals by seamlessly integrating with a multi-touch, integrated buyer journey, applying data-driven insights, and allocating the event budget most effectively.
- Surrounded proprietary and third-party events with social and digital activities to drive increased and deeper client engagement.
- Developed event responses lead management plans to ensure contacts captured at the events are appropriately routed and pursued.
- Provided ongoing metrics on event performance and results against projections and targets.
- Develop creative concepts for events of up to 15,000 people.
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