Trained as an architect, I began my career designing physical spaces for people, a foundation that now shapes how I design digital products and experiences. With 17+ years across fintech, payments, sustainability, and platforms, I lead product and experience strategy at the intersection of UX, behavioural design, and gamification.
I partner with executives, product, and engineering teams to turn complex systems into clear, validated experiences that shape behaviour, accelerate delivery, and create long-term business value.More...