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Work Background
Head of Search
The Real Thing MarketingHead of Search
Jan. 2025 - Nov. 2025TallinnAs the Head of Search at The Real Thing Marketing, I lead the agency’s SEO and SEM efforts, driving organic and paid search growth for our clients. With many years of agency experience in digital marketing, I specialize in on-page SEO, technical SEO, content strategy, search engine advertising, and growth-driven digital strategies. At The Real Thing Marketing, we provide full-stack digital marketing services, and my role extends beyond search to include paid social advertising, conversion rate optimization, and holistic digital strategies tailored to our clients’ needs. What I Do: 🔹 SEO & SEM Strategy – Leading organic and paid search campaigns, optimizing websites for better visibility, and implementing data-driven growth tactics. 🔹 Technical SEO – Conducting audits, resolving indexing issues, improving site architecture, and enhancing performance for better rankings. 🔹 PPC & Paid Social – Managing Google Ads and Meta Ads, optimizing ad spend, and scaling ROI for diverse industries. 🔹 Content Marketing – Developing content strategies and ensuring high-quality, authoritative content creation. 🔹 Conversion Rate Optimization (CRO) – Analyzing user behavior, optimizing landing pages, and improving conversion pathways. 🔹 Digital Strategy – Advising businesses on their overall online presence, integrating search with paid media, and leveraging AI-driven marketing solutions. I thrive on helping businesses cut through the noise, rank higher, convert better, and grow smarter in the digital landscape. Let’s connect if you’re looking for SEO, SEM, or full-stack digital marketing solutions that drive real impact. 🚀
Co-Founder
Healthy JungleCo-Founder
Feb. 2023Belgrade, SerbiaAs a Co-Founder of Healthy Jungle, I spearheaded the transformation of our health food store into a predominantly online-focused retailer, setting us apart in the Serbian market. Our platform offers an extensive range of organic, gluten-free, and vegan products, with a streamlined online shopping experience that includes: - Precise stock counts and detailed product descriptions to enhance buying confidence. - Fast delivery services and convenient online payment options, ensuring a seamless customer experience. - Strategic digital marketing, employing SEM and SEO to boost online visibility and engagement. While we have shifted our focus towards digital, our physical store continues to offer a snack and café bar, providing a space for health-conscious individuals to connect. My role encompasses comprehensive business strategy, from web design and market research to overseeing the entire e-commerce operation, aiming to deliver convenience and quality to our customers.
Co-Founder
FitsvetCo-Founder
Oct. 2021Belgrade, SerbiaAt Fitsvet, I co-founded a fitness-centric website that has become a go-to resource for local fitness enthusiasts. The site offers comprehensive listings of fitness-related locations like gyms and healthy food restaurants, alongside a dynamic blog featuring wellness insights and healthy recipes. Key achievements include: - Strategically driving content and SEO efforts to optimize site visibility and user engagement. - Overseeing web design and functionality enhancements to ensure a user-friendly experience. - Conducting market research to align our offerings with the interests and needs of our audience. - Achieving a milestone of over 6,000 monthly visitors, a testament to the site’s growing popularity and relevance in the local fitness community. As a passion project, Fitsvet continues to evolve, reflecting our commitment to promoting fitness and wellness through valuable, accessible content.
Digital Marketing Manager
Living Proof CreativeDigital Marketing Manager
Mar. 2018 - Aug. 2023Austin, Texas AreaIn this role, I led multifaceted digital marketing campaigns and was responsible for both strategy and execution across a wide array of disciplines. My key responsibilities included: - Implementing comprehensive SEO practices (Technical, On-page, Off-page, and Local) and conducting detailed SEO audits to enhance search engine visibility and rankings. - Managing Google Ads campaigns, focusing on optimizing spend and maximizing ROI. - Developing and executing digital marketing strategies that align with business objectives. - Analyzing performance metrics and delivering insightful reports to stakeholders. - Driving conversion rate optimization to improve the efficacy of marketing efforts. - Overseeing social media marketing and advertising to boost brand engagement and reach. - Managing customer relationships and content through CRM and CMS platforms.
Co-Founder
Proteinski kolači "Cake it easy"​Co-Founder
Jan. 2018 - Jun. 2025Belgrade, SerbiaAs Co-Founder of "Cake it easy", I lead a multifaceted role encompassing both technical and marketing aspects to drive our brand's online presence and sales. My responsibilities include: - Developing and maintaining the front-end of our WordPress website, alongside critical back-end enhancements to optimize functionality. - Implementing SEO strategies to improve our site’s search engine ranking and user engagement. - Managing and expanding our social media profiles, creating compelling content, and orchestrating targeted advertising campaigns on Facebook and Instagram. - Writing optimized content for the website, including engaging product descriptions that resonate with our target audience. - Overseeing all aspects of e-commerce operations from strategic marketing decisions to day-to-day sales and website administration. This diverse role not only taps into my expertise in web design and digital marketing but also involves strategic planning and management, ensuring the continued growth and success of our health-focused confectionery brand.
Digital Marketing Manager
Nobel Corporation d.o.o.Digital Marketing Manager
Dec. 2017 - May. 2018Belgrade, SerbiaAs the sole Marketing and Project Manager for the pro100healthy e-commerce store, I spearheaded comprehensive marketing strategies to drive the project's success. Key responsibilities included: - Developing and executing an integrated marketing plan across multiple channels, tailored to each platform including Facebook, Instagram, LinkedIn, and Pinterest. - Leading SEO initiatives and managing Google Ads campaigns to enhance online visibility and traffic. - Administering social media strategies and advertising campaigns, increasing engagement and brand presence. - Managing email marketing efforts using Mailchimp, focused on customer acquisition and retention. - Serving as System Administrator, maintaining and optimizing our Magento CMS for peak performance. In this dual role, I combined strategic marketing leadership with hands-on technical management to ensure seamless operations and growth for the e-commerce platform.
Technical Support
IPC - Informativno Poslovni CentarTechnical Support
Oct. 2015 - Jan. 2016Belgrade, SerbiaWhile working as an intern in IPC I had a chance to learn HTML, CSS and was mostly working on text editing and news publishing on the company website.
Freelance

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