G2A.COMSenior Performance Marketng Manager
Dec. 2016 - Nov. 2018Rzeszów, woj. podkarpackie, PolskaLeading and managing teams responsible for biddable media, SEO, e-mail automation, analytics, affiliate marketing, influencers, and conversion rate optimization (CRO).
Developing and implementing sales plans within set budgets.
Preparing and presenting reports on campaign effectiveness and ROI directly to C-level executives.
Overseeing non-standard implementations of digital marketing platforms, including Klaviyo, attribution, internal tracking, Google Analytics Premium (GAP), Google Tag Manager (GTM), and mobile analytics.
Building and managing a CRO department, including hiring and training UX designers, web analysts, and data scientists.
Maintaining relationships with key marketing partners, such as Google, Facebook, Twitter, and others.