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Work Background
SportanoeCommerce Director w Sportano.pl
Sep. 2021Warszawa, Woj. Mazowieckie, Polska- Leading strategic development of e-commerce channels, with full accountability for planning, execution, and performance optimization. - Conducting comprehensive market research to identify growth opportunities and consumer trends across various European markets. - Implementing and refining data-driven marketing strategies, utilizing advanced analytical tools to boost ROI and revenue growth. - Overseeing UX initiatives, including A/B testing and buyer persona development, to enhance user experience and conversion rates. - Planning and executing multi-channel advertising campaigns, emphasizing budget optimization and effectiveness. - Collaborating closely with technical teams on e-commerce solution implementation, leveraging understanding of web technologies. - Managing marketing budgets, ensuring efficient resource allocation and maximizing return on investment. - Building and leading high-performing teams across marketing, customer support, and product development, fostering a culture of innovation and rapid advancement. - Developing and implementing comprehensive SEO strategies to drive organic traffic and improve search engine rankings. - Overseeing the development and launch of new products and services, from conception to execution, with a focus on rapid prototyping and continuous improvement. - Collaborating with senior management to align e-commerce strategies with overall company vision and goals, providing regular updates and strategic insights. - Continuously monitoring e-commerce trends and technologies, adapting strategies to meet evolving market demands and consumer expectations. - Creating a transparent, data-centric work environment that encourages proactive problem-solving and rewards performance.
G2A.COMHead of Marketing
Nov. 2018 - Aug. 2021Creating and communicating the vision and strategy of the company.
Leading and managing teams responsible for brand management, strategic planning, SEM, SEO, automation, analytics, affiliate marketing, influencer marketing, social media, regional campaigns, PR, bizdev, and product owners.
Planning, implementing, and optimizing cross-channel campaigns for products and services.
Developing and implementing sales plans within set budgets.
Preparing and presenting reports on campaign effectiveness and ROI directly to C-level executives.
Developing the eCommerce platform to improve user experience and drive sales growth.
Driving the company's transition to a data-driven model, leveraging data to make informed decisions and optimize marketing strategies.
G2A.COMSenior Performance Marketng Manager
Dec. 2016 - Nov. 2018Rzeszów, woj. podkarpackie, PolskaLeading and managing teams responsible for biddable media, SEO, e-mail automation, analytics, affiliate marketing, influencers, and conversion rate optimization (CRO).
Developing and implementing sales plans within set budgets.
Preparing and presenting reports on campaign effectiveness and ROI directly to C-level executives.
Overseeing non-standard implementations of digital marketing platforms, including Klaviyo, attribution, internal tracking, Google Analytics Premium (GAP), Google Tag Manager (GTM), and mobile analytics.
Building and managing a CRO department, including hiring and training UX designers, web analysts, and data scientists.
Maintaining relationships with key marketing partners, such as Google, Facebook, Twitter, and others.
G2A.COMPerformance Marketing Manager
Sep. 2014 - Dec. 2016Rzeszow, Subcarpathian District, PolandPlanning, implementing, and optimizing SEM and social media campaigns.
Managing Google Tag Manager and ensuring proper tracking of website and campaign data.
Analyzing effectiveness of campaigns on a daily basis and adjusting KPIs as necessary.
Managing a team responsible for biddable media campaigns.
Collaborating with foreign operations to coordinate local campaigns across over 40 countries.
Maintaining ongoing contact with Google support team (LCS), Twitter and Facebook for campaign optimization and issue resolution.
IWSInternet Marketing Coordinator
Jan. 2009 - Jun. 2014Gdansk, Pomeranian District, Poland
Eurometal LTDMarketing Specialist
Mar. 2007 - Sep. 2012Poland
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