- Proven track record in scaling e-commerce businesses across multiple European markets, with expertise in developing and executing comprehensive growth strategies.
- Extensive experience in building and leading high-performing marketing and product teams, fostering a culture of innovation and data-driven decision-making.
- Strong proficiency in planning and executing high-budget, multi-channel advertising campaigns, with a focus on digital, ATL, and emerging platforms.
- Deep understanding of e-commerce market dynamics, including latest trends, technologies, and evolving consumer behaviors, with a proven ability to adapt strategies accordingly.
- Expertise in leveraging analytics and marketing tools (GA4, Tag Manager, SEMrush, Ahrefs, Hotjar, Marketing Automations) to optimize performance and drive ROI across all marketing channels.
- Skilled in conducting UX tests, implementing A/B testing strategies, and utilizing buyer personas to enhance user experience and conversion rates.
- Demonstrated ability to manage complex projects and budgets, with experience in allocating resources efficiently and optimizing marketing spend.
- Strong cross-functional collaboration skills, adept at working with board, product, PO, PR, marketing, bizdev, sales, and legal teams to achieve shared objectives.
- Experience in brand repositioning and development, with a strategic approach to building and communicating brand value propositions.
- Passionate about innovation and rapid prototyping, with a startup mindset focused on quick iterations and continuous improvement.
- Excellent communication skills, able to articulate complex strategies and insights to stakeholders at all levels, including C-suite executives.
- Highly self-disciplined and organized, with the ability to manage multiple priorities effectively in a fast-paced, high-pressure environment.More...