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Work Background
Media.MonksSenior Program Manager, Creative Strategy
Feb. 2023Los Angeles, California, United States@YouTube
Media.MonksSenior Manager, Media Strategy
Aug. 2021 - Feb. 2023Los Angeles, California, United States@YouTube
Verizon MediaSenior Optimization Strategist
Mar. 2021 - Aug. 2021Los Angeles, California, United States• Managed programmatic marketing campaigns within an omni-channel platform to ensure KPI attainment and maximized performance • Analyzed campaigns and identified growth opportunities––consulted clients on strategic recommendations to increase revenue
• Collaborated with team members to ensure customer success and adherence to budgets
• Served as subject matter expert––providing guidance to client stakeholders to help maximize their return on investments • Provided extensive training and customer education on platform utilization––including setup, onboarding, and troubleshooting
Spectrum ReachMedia Marketing Specialist
Mar. 2020 - Feb. 2021• Managed paid media marketing operations for Field Marketing Managers across 50+ markets throughout the US to acquire new business
• Developed 5+ B2B media campaigns with budgets of up to $300K+, which contributed to securing 100+ new client partnerships • Achieved incremental increases in website traffic and lead generation as a result of effective campaign management
• Established standardized campaign processes which were adopted by 60+ marketing specialists within the organization
• Served as primary contact for communications between Field Marketers and 6 cross functional business units within the organization
Spectrum ReachSenior Account Planner
Jul. 2016 - Mar. 2020• Promoted from Account Planner to Senior Account Planner in October 2019 as a result of exceeding all performance KPIs, Y.O.Y.
• Managed media and marketing campaigns for a portfolio of 60+ clients, which drove $10M+ in annual revenue
• Collaborated with Account Executives on research and planning, campaign optimizations, and post-campaign analytics for key accounts
• Applied accurate and measurable data to media plans to increase billing and achieve an average of 100%+ annual revenue/budget goals
• Identified business development opportunities by analyzing inventory to create packages; increased revenue Y.O.Y. by 4 – 5%
• Utilized numerous analytical and managerial tools such as Strata View 32 and Salesforce to aggregate reach and target the best audience for clients
• Analyzed data from IHS-Polk, Scarborough Neilson, and first-party material to adjust multimedia campaigns (budgets up to $1M+)
• Owned media recommendations including digital products, network selection, and geographic targeting to multiple automotive clients
Spectrum ReachMedia Sales Coordinator
Jul. 2015 - Jul. 2016• Managed post-sale requests on all accounts and campaigns (linear and digital) for up to 8 Account Executives, concurrently
• Collaborated cross-functionally with the billing department, traffic department, and client solutions team, to complete client requests • Analyzed billing, digital, and linear traffic reports to identify pain points and improve campaign optimization • Stemmed revenue loss by proactively identifying more attractive spot placement opportunities for campaign with budgets of up to $1M+
• Communicated daily with direct advertisers and agencies on processing all aspects of their contracts
AdmediaClient Services Representative
Aug. 2014 - Jul. 2015Burbank, CAManaged accounts and worked with clients to optimize online advertising strategies. Managed new client inquiries by pitching to inbound leads. Led Advertisers Department and communicated updates regularly directly to CEO. Played a key role in growing the business by driving strong positive campaign performance for clients. Used account management programs and systems created by in-house developers as well as MS Office. Trained new hires in the Advertisers Department on fundamentals of online media and brought up to speed on the internal platforms
ScaleLabIntern
Jun. 2014 - Jul. 2014Santa Monica, CASought out and proposed partnerships with potential clientele(content creators) having high volume of YouTube subscribers with the opportunity to grow their brand
The Art Institute of ChicagoStudent Ambassador
Feb. 2013 - May. 2014Greater Chicago Area- Led prospective students and parents, alumni, and school groups on engaging and informative tours of the SAIC campus
- Showcased knowledge of all aspects of the Institute including both the school and museum
- Represented the core values of the Institute and share personal experiences
- Assisted with admissions events, such as National Portfolio Days and Spring Decision and Enrollment Week - Executed administrative duties such as updating training manuals, phone calling, answering questions via social media, file documentation and data entry.
The Art Institute of ChicagoOrientation Leader
May. 2012 - Sep. 2013Chicago, IL- Exercised extensive leadership in a two week period. Spring to Fall 2012 and 2013
- Introduced new students to the academic, intellectual, cultural, and social environment of SAIC
- Attended and actively participated in the Spring/Fall OL< Training - Completed special projects, such as Fall semester follow up programs, etc. - Actively participated in web based social media over Summer prior to Orientation events
- Participated and facilitated a small group the New Student Orientation program - Assisted with the implementation of the general New Student Orientation programs and activities
- Gave specialized tours of SAIC and the city of Chicago throughout event days
The Art Institute of ChicagoResident Advisor
Aug. 2011 - May. 2012Greater Chicago Area- Created a living environment that was conducive to the academic, personal and artistic growth of residents
- Promoted relationships between residents on your floor and conducted monthly floor meetings
- Created and implemented educational and social programming for the Residence Life community
- Served in an on-call rotation in the residence halls and monitor student needs, assisted with student concerns, confronted possible policy violations, and identified facility concerns through scheduled rounds of the building
- Participated in training and staff development activities and fully participated in an staff committee
- Completed weekly paperwork on updates and ensured that the Residence Halls were fully operational by student move-in dates
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