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Work Background
NielsenIQGlobal Strategic Clients Leader , Strategic Analytics & Insights
Apr. 2024SingaporeGlobal strategic client leader working cross functionally with regional teams and client partners across strategic accounts worldwide (CPG and T&D) Focus on growing revenue by delivering consultative insights, utilizing AI and advanced analytics to support key decision-making for NIQ’s largest clients Act as a consultative advisor, aligning insights into client business goals, and serve as the 'Voice of the Client' within NIQ's internal teams.
NielsenIQManaging Director , Consumer and Marketing Insights (CMI), Asia Pacific
Jul. 2023 - Apr. 2024SingaporeLed a team of 600+ and over 100M+ business across the APAC region, overseeing the integration of NielsenIQ and GfK’s Consumer insights business. Delivered a double digit increase in EBITDA through consultative solutions and customized client strategies, including rationalization of loss-making business. Managed the merger & transition of two companies, aligning their products and services while restructuring teams to enhance efficiency and innovation.
GfK - An NIQ CompanyRegional Head , Marketing Effectiveness & Consumer Intelligence | APAC META
Jan. 2018 - Jun. 2023SingaporeOversaw a $30M+ business portfolio, managing a team of 100+ professionals across APAC and META regions Grew the business by 2X and increased EBITDA by 40% over five years by delivering innovative market research solutions. Transformed the Insights business as a PE Owned company (KKR) into a digital first company.
GfKCommercial Director - ASEAN
Nov. 2016 - Dec. 2017SingaporeResponsible for leading the Consumer Experiences business (GfK's customized research business) across a newly established sub region we call ASEAN + ( SEA, HK and KR). Economic and demographic indicators show ASEAN as a region on the verge of robust growth and change. Home to nearly 600 million people it ranks behind only China and India in population and boasts more than 10 percent of the emerging world’s 2,000 largest companies. Asia’s other heavyweights Hong Kong & South Korea are virtually located in the backyard of ASEAN and are regional headquarters through which companies are driving growth in Asia. Given their proximity and economic performance, these markets are becoming increasingly unified as the region moves towards a more cooperative and integrated community. We want to offer our expertise to clients through an integrated approach to and from these markets to support their regional strategies.
GfKRegional Director - Digital Market Intelligence
Oct. 2014 - Dec. 2017SingaporeResponsible for Digital research strategy, sales and execution in APAC Drive Research capabilities that help clients develop and optimize their digital, social media and integrated marketing strategy and tactics . Specific focus areas include Digital Purchase Journey, Cross Media measurement , Audience Understanding and measuring digital ROI.
Insights by KantarExecutive Director - Technology & Customer Experience Practice.
Jul. 2011 - Sep. 2014SingaporeHeaded up a team which focuses on providing insights to clients in the areas of technology research , customer experiences and big data analytics like mobile data streams. Provide strategic planning and advisory services across industries be it tech startups, internet giants or telecom providers across APAC and the globe. Also run some of the largest customer experience programs in the region for a varied set of companies helping them drive customer value & growth. Spoken at various forums on aspects related to digital/social media, customer experiences and behavior impacts of such changes.
Kantar TNSBusiness Director
Jun. 2007 - Jun. 2011Greater Jakarta Area, Indonesia
NielsenIQAssociate Director
Jan. 2005 - Dec. 2007New Delhi Area, India
Insights by KantarSenior Project Director
Jan. 2002 - Dec. 2005
SynovateProject Director
Jan. 2000 - Dec. 2002
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