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Work Background
FleetpinFractional Head of Marketing
Jan. 2024 - Dec. 2024Christchurch, Canterbury, New Zealand
CognizantPrincipal Consultant, APAC
Jan. 2023 - Dec. 2024
NZIE (New Zealand Institute of Education)Email and Social Media Marketing Lecturer
Jun. 2021 - Jun. 2023Auckland, New ZealandWith both deep and broad expertise in digital marketing as a strategist, practitioner, trainer, and more, an instructor role to share my experiences and knowledge and be part of the digital marketing journey for others was an exciting journey for me. I've always loved teaching and guiding people through learning, and adult education is my sweet spot. Serving as a email marketing and social media course facilitator with NZIE's digital marketing diploma programme, I loved being able to help shape a new generation of marketers. This programme consisted of adult learners throughout New Zealand, many of whom were already working professionals and were working on sharpening their digital marketing skills through practical, applicable, experience-led courses across the digital marketing spectrum.
Brown Dog BrandMarketing Director
Jan. 2021After growing my domain expertise and experience across myriad facets of marketing, often consulting and freelancing alongside full-time work, I put a name to my work using the way I refer to my dog, Jill (she's brown), as Brown Dog Brand Limited. Having the freedom and flexibility to decide on the clients with and projects on which I work is an amazing opportunity, as it allows me to focus on the things I do best, where I can make the biggest and best impact, and provides a situation in which I can grow, stretch, evolve, and thrive. Jill has gone to work with me in offices and locations across the US and New Zealand since I adopted her in 2014, and we say that she knows more about tech and marketing that most humans. She also knows a meeting is over when a laptop closes, and will stand from her (usually snoring) sleeping position to head to the door of the room. My independent experience has included fractional CMO, ABM, loyalty programme, data and marketing transformation, entire marketing programme oversight and operations work, and more across B2C, B2B, DTC, ecommerce, lifestyle brands, and offline marketing for a variety of industries. And Jill's usually with me.
Shine LimitedSenior Product Owner, Marketing Automation
Jan. 2020 - Dec. 2020Auckland, New ZealandDuring my time with Shine, I worked full time and onsite for one client, leading their marketing automation team as its product owner. With my expertise and experience in digital and lifecycle marketing, Salesforce Marketing Cloud, and both acquisition and retention, I served as both a resource for the team and a leader, leading several mission-critical, high-profile projects and making staffing adjustments to improve effectiveness, efficiency, and workstreams/collaboration in the wider business. In addition to that work, I managed Shine's email programme, worked with the team on a web site refresh and social content/strategy, and worked with the larger digital team on several other clients, including loyalty programme development/strategy and email/automation programmes.
Marketing ImpactSenior Marketing Consultant
Aug. 2018 - Apr. 2020Auckland, New ZealandAs a true omnichannel marketing company, Marketing Impact have the expertise and talent to implement and manage full-scale marketing efforts for an array of organisations. Bringing my experience to the team with both deep and broad knowledge, I'm able to work with a variety of audiences to help discover, implement, and continually optimise the way our clients use digital marketing with a focus on Salesforce Marketing Cloud products. My work includes solving for the best ways to align business objectives with marketing tools and strategies, training and enablement on how to use them, developing ways to make marketing efforts more efficient and effective, and forming sparkling relationships with our business partners.
SmugMugSenior Email Marketing Manager
Jan. 2018 - Dec. 2018San Francisco Bay AreaSmugMug is a digital photo storage and management company, and heading up our email program allows me to make sure that each customer's and prospective customer's overall digital and email-specific experience is clear, helpful, informative, and inspirational. My work includes working with the larger marketing team to help ensure a seamless digital experience across channels, while focusing on data-driven email journeys, crafted in response to how the subscriber interacts with our products and company.
BlurbSenior Manager, Retention Marketing
Apr. 2017 - Jan. 2018San Francisco Bay AreaProviding comprehensive, data-informed and data-driven strategy and execution of Blurb's large-scale, global email program (including 4.5 million subscribers across two brands and emails localized in 11 languages) was my overall responsibility. I worked across marketing, engineering, user experience, user research, and customer support to lead copy, content, design, and analytics of all email activities. I also developed an action-based welcome program to span five points of email opt in, I evaluated and redesigned all transactional emails, integrating with the welcome program and other channels of communication. I managed two email marketers, who were primarily responsible for email and program builds, deployment, and tracking.
Sony Corporation of AmericaSenior Manager, Email Center for Operational Support
Mar. 2016 - Apr. 2017Greater New York City AreaWith my extensive experience and expertise in the Salesforce Marketing Cloud (and, previously, ExactTarget) I built and led a cross-functional and cross-company team in implementing, adopting, optimizing, and innovating on the SFMC and its products/features. This joint team supported and educated Sony's business units on digital marketing best practices and strategy, and I managed the relationship between Sony, the Salesforce Marketing Cloud, and Sony's North American companies.
KahunaSenior Mobile Marketing Strategist/Customer Success Manager
Jul. 2015 - Jan. 2016Redwood City, CAMobile marketing strategy and customer success management at Kahuna allowed me to partner with national and global brands to develop, execute, and manage data-driven, behavioral, omnichannel digital marketing solutions. My intense focus areas were on customer/user onboarding, adoption, engagement, conversion, and retention. Problem solving, solutioning against objectives and metrics, and using my creative vision allowed me to help Kahuna’s top customers achieve quantifiable success.
DEG DigitalSenior Email Marketing Strategist
Jul. 2014 - Jun. 2015Kansas City, Missouri AreaAs a Senior Email Marketing Strategist, I supported several, global brands in their digital-communication/marketing strategy, lifecycle marketing, and customer journey/experience mapping. My work included multi-channel campaign management and strategic recommendations, as well as product integration, data analysis, and workflow management. Alongside a team of other professionals, I developed and led strategic initiatives for my clients by translating strategic objectives into actionable and measurable projects. I also analyzed digital campaigns and subscriber data/trends to identify areas of need, garner insights, compile trends, and make educated recommendations for future execution.
AutodeskCampaign Operations Manager
Jul. 2013 - Dec. 2014San Francisco Bay AreaI met Autodesk through my work with them as a client of ExactTarget. Our relationship grew, they hired and relocated me (from Indianapolis to San Francisco), and I then managed digital campaigns across several organizations within the business, I was responsible for driving email-marketing campaigns to increase awareness, adoption, additional purchases, upgrades, and retention for several parts of the business and product lines. During my time at Autodesk, my team and I successfully designed, implemented, and I managed our ExactTarget Enterprise 2.0 account, deploying emails across four product lines, using multiple touch points, in ten languages, across various parts of the business, involving varied data sources. My area of focus was growing Autodesk's small business customer segment as well as the market launch of subscription-based software products.
SalesforceSoftware and Marketing Services Consultant
Apr. 2010 - Jul. 2013Indianapolis, Indiana AreaProject Management, Delivering Solution-Based Training to Match Client Needs, Problem Solving/Strategy Development, Helping Clients to Understand Best Ways of Using ExactTarget and Salesforce Marketing Cloud. I have helped some of the world's largest marketers, including Bloomberg, Station Casinos, J.B. Hunt, dmg::events/ad:tech, and Bank of Montreal to leverage ExactTarget's software in their marketing communications. My software services training met clients where they were and enabled them to get the most of our their platform investment. All sessions were customised to client needs and based on their solution.
ExactTargetClient Onboarding Manager
May. 2008 - Apr. 2010Indianapolis, Indiana AreaAs the launch coordinator at ExactTarget, I was responsible for communications with new clients, assisting them with account setup, working with project and sales teams, and developing the communications, processes, and strategies for these welcoming/launch activities. My role was constantly evolving, as any with an early-stage tech startup would. I was also working with ExactTarget during the acquisition by Salesforce, after which ExactTarget became Salesforce Marketing Cloud.
La Plaza ComunitariaLead Tutor/Tutor Coordinator
Jul. 2005 - Jul. 2006In this role, I served as the principal tutor at La Plaza Comunitaria, which was a program offered through the Mexican consulate's office for adult Mexican nationals living in the Indianapolis area. Other responsibilities included community relations, scheduling/coordination of volunteer tutor staff, and curriculum development.
Better Business BureauAdvertising Review & Hispanic Relations
Apr. 2004 - May. 2008Indianapolis, Indiana AreaIn this role, I worked with the Hispanic community in central Indiana through local media, not-for-profit organizations, and government agencies to develop an awareness of the Better Business Bureau and its services. These efforts included marketing to/public relations with the Spanish-speaking community, giving television/radio interviews, writing print articles/features, and community outreach.
Polaris GraphicsProject Manager
Oct. 2003 - Apr. 2004Graphic design/Web design/Web hosting
Davidson Law OfficesLegal Assistant
Apr. 2003 - Oct. 2003
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