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Work Background
LoveToKnow MediaSenior Graphic Designer
Feb. 2021 - Sep. 2024Barcelona, SpainLed the visual development for multiple digital brands, creating branding systems, design libraries and marketing assets across web, social media, newsletters, and video.
Worked closely with editors, marketers and developers to ensure visual consistency and user-centered communication across all touchpoints.
Delivered high volumes of content under tight deadlines, maintaining design quality, coherence and alignment with brand guidelines.
Tools: Adobe CC, Trello, Miro
Craft WWGraphic Designer / Traffic Manager
May. 2019 - Aug. 2020Coordinated creative and production teams to deliver digital graphic assets for large-scale advertising campaigns.
Adapted visuals for multiple platforms, formats and devices, ensuring responsive and consistent design.
Managed resources and workflows using Google Sheets and internal tools, ensuring smooth delivery and on-time execution.
Tools: Adobe CC, Microsoft Office, Google Sheets.
ZINIOApp Management Specialist
Jul. 2018 - Nov. 2018Barcelona Area, SpainManaged entire app development lifecycle – uploading, troubleshooting and finalizing new apps every week.
Handled iTunes Connect and Google Play accounts for multiple clients.
Coordinated Vietnam-based data entry team
Maca San MartínArtistic Minimalist Photography
Jan. 2017Personal project exploring minimalist composition, light and space through photography.
Work exhibited in Barcelona and Santiago de Chile. Influences my design work through a strong sense of composition, balance and intentionality.
Tools: Lightroom, Photoshop, Illustrator, Squarespace.
ZINIODigital Producer
Feb. 2014 - Jun. 2018Barcelona y alrededores, EspañaOversaw the digital production workflows of international publishing clients.
Ensured timely and accurate delivery of hundreds of interactive publications, collaborating with internal teams and external editors.
Maintained high quality standards and resolved technical issues efficiently.
Tools: Adobe Acrobat, Photoshop, proprietary CMS, JIRA, Google Sheets, Slack.
FeXArt Director, Designer & Co-founder
Jun. 2012 - May. 2013Barcelona y alrededores, EspañaLed the brand identity and visual direction for a concept app focused on enhancing the music festival experience.
Designed the corporate image, wireframes, interactive demo and investor presentation materials.
Contributed to the conceptual and functional development of the project, aligning design with user needs and business goals.
Tools: Illustrator, Photoshop, Microsoft Office
Koii.ccArt Director & Co-founder
Jan. 2012 - Dec. 2013Barcelona y alrededores, EspañaCo-led the creation of a digital platform from concept to prototype.
Designed the brand identity and led the UX/UI design of the platform, including user flows, wireframes and visual design.
Oversaw timelines, coordinated with developers and guided the team through early-stage decisions.
Tools: Illustrator, Photoshop, early UX prototyping tools.
Lotus ProduccionesTicketing and Accreditations Manager at Lollapalooza Chile
Oct. 2011 - Apr. 2012Santiago, ChileDesigned and executed the end-to-end accreditation system for a large-scale international event, defining venue zones and managing access levels for multiple user types.
Recruited, trained and led a 20-person team, overseeing all operations related to ticketing and accreditations.
Coordinated with partners and sponsors to manage discounted ticket sales, ensuring alignment with business agreements.
Acted as on-site operations lead during the festival, resolving access issues in real-time under high-pressure conditions.
This role reinforced my skills in process design, team leadership, system mapping, and user flow optimisation — applicable to both live events and digital product environments.
Loft / maomao PublicationsEditor / Editorial Coordinator
Feb. 2007 - Feb. 2011Wrote, edited and coordinated more than 20 books on architecture and design.
Led the art direction, content curation and production of high-end editorial collections.
Worked with printers and suppliers to ensure quality and consistency across formats and languages.
Tools: InDesign, Acrobat, Microsoft Office
Maca San MartínVisual Designer
Jan. 2007Designed brand identities, websites, editorial pieces and visual assets for small businesses, startups and creative agencies.
Combined strategic thinking with minimalist design to create clear and consistent communication across digital and print.
Selected clients: local creative studios, personal ventures, and startup founders. Since 2017, designed and developed branding, website and exhibition materials for my works as a photographer.
Tools: Adobe CC, Figma, Google Workspace.
AdimarkGfKQuantitative market research assistant
Aug. 2006 - Sep. 2006Supported the planning, development and analysis of focus groups and quantitative market research studies.
Assisted in synthesising data into key insights for clients, contributing to a better understanding of consumer behaviour and user needs.
This early experience shaped a strong foundation in user research, data interpretation, and human-centred thinking.
COMVESAGraphic designer
Apr. 2005 - May. 2006Conducted trend research and seasonal analysis to develop colour palettes and collection concepts for children's clothing and footwear.
Designed graphic patterns, packaging, and technical files for suppliers, ensuring clear specifications and consistent visual identity across products.
Collaborated with product and production teams to align design intent with manufacturing processes.
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