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Work Background
Canon EMEACommunications and Corporate Marketing Director - Africa, Middle East and Turkey
Dec. 2021Dubai, United Arab Emirates
Campaign Middle East#MarketingGameChangers2021
Nov. 2021 - Nov. 2021Dubai, United Arab Emirates
Canon EMEACorporate Communications and Marketing Services Director, Middle East, Turkey, and Africa
Jan. 2019 - Dec. 2021Dubai, United Arab EmiratesGeography expansion to include Middle East, Africa, and Turkey Set up the department of Corporate Communications and Marketing Services in Africa and Turkey regions. Unify Governance and department processes across the three regions to ensure a streamlined process and resource optimization. Work with the Comms team in the local markets to set up the Corporate Communications and marketing services strategy and KPIs ensuring consistent approach across our regions and aligned with EMEA strategy and Goals. Create a center of excellence in Dubai HQ including digital center of expertise to to ensure efficiency and strengthen our capabilities. Strengthening Canon's reputation management across the regions by focusing on the transformation in PR to online PR management and social media community management Plan and monitor local Corporate Communications and Marketing Services budget.
Canon EMEACorporate Communications & Marketing Services Director - Middle East & Africa
Jan. 2016 - Jan. 2019Geography expansion to include Africa region in addition to Middle East Set up the department of Corporate Communications and Marketing Services in Africa region. Unify Governance and department processes across the two regions to ensure a streamlined process and resource optimization. Work with the marketing team in the local markets to set up and enroll the Corporate Communications and marketing services strategy and KPIs ensuring consistent approach across our regions and aligned with EMEA strategy and Goals. Plan and monitor local Corporate Communications budget
Canon Middle EastCorporate Communications Director
Jan. 2011 - Jan. 2016Dubai, United Arab Emirates
Canon Middle EastCorporate Communications Manager
Jul. 2008 - Jan. 2011Dubai, United Arab EmiratesHave taken up several roles and grown in the organization since 2008. Joined as Corporate Communications Manager to set up the Corporate Communications role in the Middle East and since then have been promoted, added new departments to my responsibility such as environment and marketing services departments, expansion of role responsibilities across added territories and geographies. My responsibility as well as my passion is to design measurable Comms strategies that impacts the brand image positively, enable the company to drive with purpose and align with business objectives. Consistency and ensuring a single powerful communications messaging is key and integrating Comms channels such as PR, social media, digital and web helps communicate and engage with the right audience. Internal Communications has become top of corporate agendas, and has always been the most powerful tool for communicators, it enables executives tell the company story, lead with purpose and create internal brand advocates. With the shift of workspaces and hybrid working, internal comms has become a make or break. Corporate Social Responsibility is a very important topic and has gained more importance in times where people turned to each other for support and companies prioritized communities over anything else. It is what mattered during a crisis.
Islamic Finance CorpVP- Marketing and Corporate Communications
Jan. 2007 - Jul. 2008Prepared IFC Brand architecture and strategy, establishing Corporate identity and brand guidelines.
XeroxIntegrated Marketing Communications Specialist
Aug. 2004 - Jan. 2007EgyptDesign and implement local Marketing Communication plan. Plan and monitor annual Corporate MARCOM Budget. Managed Integrated Marketing activities to ensure a single powerful communications strategy including internal communications (internal newsletter, Intranet, and bulletin board), and external communications (Public relations, advertising, and events).
ORIX GroupCredit and Marketing Specialist
Nov. 2003 - Aug. 2004EgyptMarketing the company’s leasing services using direct marketing tools; direct mail campaigns, sales calls, and tele marketing. Credit assessment and analysis for potential clients; analyzing their financial statements and preparing credit reports for head of department's approval. Portfolio management
CIPE Center for International Private EnterpriseProgram Officer
Oct. 2001 - Nov. 2003EgyptSupport and build capacity of private business associations to encourage policy reform, promoting entrepreneurship and Corporate Governance at Youth level and improving business environment for small and medium enterprises Leading, Handling, and Sponsoring business conferences in partnership with business associations. Prepare newsletters and press releases for press coverage. Develop and update website, analyze and track the number of website hits and visitors, receiving feedback from users for further development in website contents. Highlights:
Increased understanding and knowledge about business and free market economy, organizing events in coordination with Private business associations
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