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Work Background
Roundhouse ConsultingDirector of Social Media & Sales
Jun. 2020Colorado, United StatesA pioneering digital marketing agency specializing in Pay Per Click (PPC) advertising, Social Media advertising, Search Engine Optimization (SEO), web and graphic design. RoundHouse Consulting's mission is to craft expertly tailored marketing strategies that enhance brand visibility, drive revenue growth, and maximize return on investment (ROI). Collaborated with all teams and services at RoundHouse to grow the client basses of all services. Developed, built, and managed campaigns across all Social media networks.
• Develop and implement effective social media strategies
• Cultivate and maintain client relationships to maximize business opportunities.
• Lead and coordinate project meetings, ensuring alignment on objectives.
• Manage CRM functions to optimize client interactions and improve retention.
• Strategically allocate advertising budgets to maximize ROI.
Harvest Health & Recreation, Inc.National Manufacturing Manager
Jan. 2019 - May. 2020Phoenix, Arizona, United StatesRecruited, hired, incentivized, and managed a strategic development team engaged in establishing and structuring new product manufacturing labs in Colorado, Arizona, Missouri, Pennsylvania, Florida, California and Arkansas. Established excellent working relationships with equipment vendors and negotiated advantageous pricing on multimillion dollar ($MM) contracts. Coordinated placement and ensured prompt delivery and set up of all machinery and production equipment. Participated in the development of medical and recreational products––edibles, vape-pens, flowers, topicals, tinctures, gummies, popsicles, etc. and instrumental in automating many of the manufacturing production and packaging processes from a tedious manual processes. Researched and purchased specialized machines to automate these processes which significantly enhanced production. Increased number of laboratory facilities from 2 to 7 throughout the United States.
SEVEN ATE NINE GROUP Director Of Business Development
Jun. 2016 - Jan. 2019Denver, Colorado, United StatesA startup marketing conglomerate formed with partners from The Firm Media Group.
Managed sales, social media, business development and (CRM) functions, leveraging relationships with previous clients. Led project meetings, directed and assigned projects to teams, and managed advertising spend allocations.
THE FIRM MEDIAMarketing Director
Jul. 2010 - Jun. 2016Denver, Colorado, United StatesInitiated full scope of online digital marketing strategies, social media management, digital advertising campaigns, metrics / tracking, website engagement, and content syndication for event production clients primarily in the music industry. Collaborated with marketing, creative and event management teams to execute projects, increase engagement, achieve goals, and ensure alignment with brand identity, voice, unique attributes and messaging appropriate to intended market. Representative Clients / Events & Achievements
• V-2 Presents / Das Energi - Dance Music Festival • USC Paradiso Festival / Live Nation / FreakNight
• AEG / Live Nation / Decadence - Global Dance (4,780% ROI) • First Gear Skid School (1,000% Web traffic increase)
• Life in Color / SFX (1,308% ROI)
• Irrupt Audio (15,000 web session participants in 1st Qtr)
• Insomniac / EDC, Nocturnal Wonderland / Beyond Wonderland & Insomniac / Escape Wonderland & Club Events
Velcro City RecordsLabel Manager
May. 2008 - Jul. 2010Denver, Colorado, United StatesProvided advising on artist acquisition, strategic guidance on scheduling and release planning, as well as marketing campaigns. Facilitated access to distribution outlets based on prior relationships and industry contacts resulting in a 10-fold increase in revenues within the first 2 years in business.
BeatportMarketing Coordinator / Content Manager
Mar. 2004 - Jun. 2008Denver, Colorado, United StatesAs Marketing Coordinator, managed comprehensive integrated multimedia marketing campaigns including online banner ads, blogs, incentives / gift cards, sponsor management. Created and managed promotional events, and represented BeatPort at the Annual Winter Music Conference (WMC) / Miami, Florida.
As Content Manager, received, encoded, and classified ≈ 4,000 songs / month and ensured quality and purchase availability for all content for the world’s largest seller of eMusic.
E-GEN MAGAZINE / 303 MAGAZINEOwner / Managing Editor
Dec. 2002 - Jan. 2004Denver, Colorado, United StatesManaged this digital magazine focused on local dining, entertainment and nightlife with circulation of 20,000 copies / month. Currently this magazine is still publishing under the name 303 Magazine. Had full P&L responsibility as well as daily business and print production operations.
MILE HIGH, INCDirector of Advertising and Sales
Dec. 2001 - Dec. 2002Denver, Colorado, United StatesManaged multiple functions for this graphic design and screen printing company, including numerous statewide and national events with up to 2,000 people in attendance.
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