JUST EATMarketing Director - Brazil
Feb. 2012 - Mar. 2014São Paulo e Região, BrasilHead of marketing in Brazil, part of the brand's global marketing committee, responsible for B2C, B2B and press communications, market intelligence, trade marketing and business development. Development and management of team and partners, definition of KPIs and goals. Strategic planning, KPIs tracking and execution of the marketing plan, including offline media (TV, Radio, among others) within a 360 marketing strategy. Excellence in digital marketing focused on performance (Google Adwords & Analytics, social networks - content and advertising, display, SEO, eCRM, performance / programmatic media, app marketing (download campaigns and ASO), among others) to achieve acquisition goals and planned orders based on CPA metrics, CPVenda, ROI. Planning and implementation of B2B activities to develop the partner restaurants base. * Currently JustEat operates under Ifood brand, after the joint venture.