With a solid background in commercial strategy, revenue growth, and marketing innovation, I have served as CEO, CRO, Marketing Director, and Sales & Marketing Director, leading high-impact operations and accelerating business scalability. My expertise includes developing and executing sustainable growth strategies, always data-driven and customer-centric.
Throughout my career, I have implemented marketing models based on performance, inbound, and outbound marketing, optimizing conversion and retention funnels. My focus is on the integration between marketing, sales, and customer success, ensuring a smooth journey and maximizing Lifetime Value (LTV). I lead branding and positioning strategies, building narratives that strengthen market authority and competitive differentiation.
My experience also includes digital transformation and innovation applied across the company, leveraging automation, data intelligence, and technology to enhance campaigns, personalize the customer experience, and scale operations. I specialize in aligning go-to-market strategies, growth hacking, and omnichannel marketing, directly impacting customer acquisition and retention.
Beyond executive management, my role as a board member reinforces my ability to guide companies in creating robust marketing strategies aligned with sustainable and scalable business models. I believe that strong brands are built at the intersection of strategy, creativity, and technology, driven by a high-performance culture and continuous innovation.More...