Desde 2004 atua no mercado criativo e acumula passagens por mais de 25 empresas, nas áreas da publicidade, marketing e design, além de indústrias, importadoras e startups. Tem como foco a criação de KVs conceituais para as mais diversas campanhas, projetos de branding e re-branding. Desenvolve equipes, gerencia projetos e pensa o planejamento estratégico de ações institucionais, de trade e live mkt, além de tráfego pago e projetos de design de embalagens.
Hoje faz a diferença para os clientes da EK, pois coloca à disposição de cada negócio toda sua vasta experiência em mais de 15 anos de mercado, entendendo os obstáculos e metas de cada projeto e entregando sempre muito mais do que criatividade: sua didática analítica e consultiva é o que aproxima cada vez mais seu sucesso do sucesso de quem confia no seu trabalho.
Algumas empresas que já contaram com o seu expertise:
Hipermarcas, RubyRose Cosméticos, Duratex, Budweiser, Aurora, Fenzza Cosméticos, Sindetur SP, CIEE, Itaú, L'ór, Espaço Laser, Prefeitura de São Caetano do Sul, SAVAZZI Cosméticos, Jack Daniel's, Atacadão, Red Bull, Bate-Forte Atacadista, Unilever, PayU, MetLife, VillaMix, CTN, Greenpeace, C&A, Canal Rural, Villamix, Febraban, Grupo Silvio Santos, Assaí Atacadista, Rich's, Pet Society, Supermercados Lopes, G2L, TeleHelp, Cachaça Dom Príncipe, Vitalab entre outras.More...
Juliana Barbiero
Chief Revenue Officer@LegalPass
Verified
With a solid background in commercial strategy, revenue growth, and marketing innovation, I have served as CEO, CRO, Marketing Director, and Sales & Marketing Director, leading high-impact operations and accelerating business scalability. My expertise includes developing and executing sustainable growth strategies, always data-driven and customer-centric.
Throughout my career, I have implemented marketing models based on performance, inbound, and outbound marketing, optimizing conversion and retention funnels. My focus is on the integration between marketing, sales, and customer success, ensuring a smooth journey and maximizing Lifetime Value (LTV). I lead branding and positioning strategies, building narratives that strengthen market authority and competitive differentiation.
My experience also includes digital transformation and innovation applied across the company, leveraging automation, data intelligence, and technology to enhance campaigns, personalize the customer experience, and scale operations. I specialize in aligning go-to-market strategies, growth hacking, and omnichannel marketing, directly impacting customer acquisition and retention.
Beyond executive management, my role as a board member reinforces my ability to guide companies in creating robust marketing strategies aligned with sustainable and scalable business models. I believe that strong brands are built at the intersection of strategy, creativity, and technology, driven by a high-performance culture and continuous innovation.More...