With a solid background in commercial strategy, revenue growth, and marketing innovation, I have served as CEO, CRO, Marketing Director, and Sales & Marketing Director, leading high-impact operations and accelerating business scalability. My expertise includes developing and executing sustainable growth strategies, always data-driven and customer-centric.
Throughout my career, I have implemented marketing models based on performance, inbound, and outbound marketing, optimizing conversion and retention funnels. My focus is on the integration between marketing, sales, and customer success, ensuring a smooth journey and maximizing Lifetime Value (LTV). I lead branding and positioning strategies, building narratives that strengthen market authority and competitive differentiation.
My experience also includes digital transformation and innovation applied across the company, leveraging automation, data intelligence, and technology to enhance campaigns, personalize the customer experience, and scale operations. I specialize in aligning go-to-market strategies, growth hacking, and omnichannel marketing, directly impacting customer acquisition and retention.
Beyond executive management, my role as a board member reinforces my ability to guide companies in creating robust marketing strategies aligned with sustainable and scalable business models. I believe that strong brands are built at the intersection of strategy, creativity, and technology, driven by a high-performance culture and continuous innovation.More...
Simone Mendonça Rossato Alvarenga
Educator and tutor (elementary and adult), translator (English/ Portuguese)@Concept School
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Simone Mendonça Rossato Alvarenga is a dedicated educator and tutor with a focus on elementary and adult education at Concept School. She is also a skilled translator, proficient in English and Portuguese languages. Simone's primary responsibilities include developing and implementing comprehensive lesson plans that accommodate all levels of learners, providing one-on-one tutoring for students, and translating various English and Portuguese documents. Her expertise lies in her ability to adapt teaching methods and materials to meet students' varying needs and interests, and her excellent communication skills in two languages. Simone's work has been instrumental in improving students' learning outcomes and enhancing the company's communication with Portuguese-speaking stakeholders.More...