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Work Background
Diamonds DirectVice President of Digital Strategy
Jan. 2022Charlotte, North Carolina, United StatesLeading a comprehensive four-year digital transformation initiative to modernize legacy systems and integrate advanced strategies across all digital platforms. This includes website replatforming, e-commerce enhancements, CRM integration, SKU restructuring, and optimized inventory management. Streamlining operations from stores and POS systems to vendor feeds, shipping/receiving, and product integrations, driving improved efficiency, data accuracy, and customer experience organization-wide.
Boy Scouts of AmericaHead of Digital | Vice President Ecommerce | Vice President Marketing
Dec. 2020 - Jan. 2022Charlotte, North CarolinaDevelop, design, and led integrated marketing and brand development strategies for one of the largest youth-serving organizations in the United States, with more than 2.4 million participants. Manage marketing and e-commerce processes for the BSA's retail operations. Ensure the achievement of brand development and digital marketing objectives and maximize value creation for the organization. Maintain responsibility for full P&L accountability and $150M sales revenue and manage the E-commerce, Marketing, and Digital Strategy departments that consist of 30+ direct/indirect reports, 53 websites, four Ecommerce sites, 10+ social media channels and 150+ retail locations.
Boy Scouts of AmericaVice President of Marketing & Ecommerce
May. 2018 - Dec. 2020Charlotte, North Carolina
Boy Scouts of AmericaDirector of Marketing & Ecommerce
Apr. 2017 - Apr. 2018Charlotte, North Carolina
Itemize - Purchase Document Data ExtractionVice President of Marketing
May. 2016 - Apr. 2017New York, NYPrincipal strategist and visionary marketing and business development leader for a computer software company that developed “Itemize” a FinTech data extraction engine used to transform purchase documents into data for accounting and expense tracking needs. Ensured the achievement of marketing objectives and maximized value creation for the organizations (marketing ingenuities, resource rationalization, brand enhancements).
BioLiteHead of Ecommerce & Digital Marketing
Sep. 2014 - May. 2016New York, NYServed as a critical member of the executive team and reported directly to the CEO of an outdoor energy product start-up. Maintained responsibility for marketing and brand development initiatives.
Flint and TinderHead of Marketing
Jan. 2013 - Aug. 2014New York, NY
Ashley Stewart, Inc.Ecommerce & Marketing Director
Sep. 2012 - Oct. 2013Greater New York City Area
Safilo GroupSr. Marketing and Brand Manager
Apr. 2009 - Sep. 2012New York, NY
KingspanNorth American Marketing Manager
Oct. 2005 - Apr. 2010Florida
Bank of AmericaMedia Buyer/Planner
Jun. 2000 - Oct. 2005
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