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Work Background
54Global Head of Marketing Strategy
Jul. 2024Head of Global Marketing Strategy: UK, Europe, APAC, Australia, MENA, USA
Performance54Director and Commercial Consultant: Marketing
Mar. 2023Series Director and Commercial consultant: Marketing for LIV GOLF SEASON HIGHLIGHTS SO FAR... LIV GOLF MAYAKOBA 2024: maxed capacity on event days
LIV GOLF HONG KONG 2024: first LIV event hosted in HK, over indexed previous events hosted at course
LIV GOLF ADELAIDE 2024: 94 000 attendees (most successful LIV event to date)
LIV GOLF SINGAPORE 2024: Reduction of CPA by 50% YOY in returning event (with reduced overall budget)
LIV GOLF ANDALUCIA 2024: increase of 30% in sales YOY
LIV GOLF UK 2024: most successful launch campaign in LIV history, rendering 50% sell out and full sell out 2 weeks prior to event. Further contracted for LIV Golf 2024 schedule. LIV GOLF LONDON 2023: Headed up all marcomms and marketing commercial activity linked to LIV Golf London ensuring a sell out event and greatest ROI to date across all LIV Golf events globally. Lead significant commercial negotiations resulting in ultra high brand exposure and visibility. LIV GOLF JEDDAH 2023: Adjusted product offering for more strategic market fit resulting in 40% attendance increase YOY and 24X revenue increase YOY.
DroplessChief Growth Officer/ Chief Marketing Officer
Aug. 2021 - Feb. 2023London, England, United KingdomPromoted from CMO to CGO - Integrated approach to P&L and business planning, ensuring key deliverables and key company milestones are met. Responsible for growing, coaching, and developing high performing Client Managers, Client Partners and Sales Specialists across service solutions. Closely associated with major clients, forming strong working relationships with key buyers and executives to assist the sales team with driving profitable business across the full range of services. Accurately forecasted sales pipeline and formulated sales plans and strategies to adapt to changing market circumstances (COVID & Brexit) whilst increasing revenue generating-activities and time. Proven track record of CAC reduction by 88%, operational efficiencies to reduce burn by 80% in 6 month period and pivoting company growth strategies to ensure profitable revenue streams and client retention through effective operation practices. Proven track record of thorough digital funnel demand generation and optimisation to ensure greater results from less budget spend designed to derive income from loyal customer base upsell and cross sell across B2B, B2C and B2B2C. Analysis of data dashboards and management of data science team to accumulate effective insight into consumer behavior and product correlation. Lead crowdfunding campaigns, existing and new VC/Investor relations resulting in 116% most recent funding round: Seedrs.
BubClubCo-Founder
Mar. 2020 - May. 2022United Kingdom
BMW Group South AfricaBMW South Africa - Head of Marketing
Jan. 2018 - Aug. 2019South AfricaB2B/B2C/B2B2C Brand Experience, Sponsorship, Luxury & Marketing Strategy
Boudoir Baking BoutiqueOwner
Oct. 2017 - Feb. 2020South AfricaStarted and grew a wholesale patisserie supplying cakes to the Tasha's Group, Munch Cafes, Big Bad Wolf, Ground Zero, Guilt & Co, Naked Coffee Co, Aurum Restaurant and Motherland Coffee Company. After moving to San Francisco I decided to sell my first business and start something new.
BMW Group South AfricaBMW South Africa - Head of Marketing - Motorrad
Apr. 2016 - Dec. 2017South AfricaHead of Marketing
OpenCo - The Open Collaboration / TBWABusiness Unit Director
Jan. 2016 - Mar. 2016South Africa
Ireland / DavenportBusiness Unit Director
Aug. 2012 - Dec. 2015South AfricaAdvertising account management, responsible for multiple teams, across various accounts. Responsible for all client integration from strategy through to creative. Clients included: Investec, BMW, Discovery.
34 Degrees AgencyAccount Manager
Aug. 2011 - Jul. 2012South AfricaClient account manager for Coco-Cola South Africa
Euro RSCGAccount manager
Apr. 2010 - May. 2011
Saatchi & SaatchiAccount Executive
Dec. 2008 - Mar. 2010South Africa
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